Dove: evolution of a brand
Thesis - 3 pages - Business strategy
Dove, a major market for hygiene and beauty, is part of the Unilever Group. As early as 1957, Dove was distinguished from its competitors, revolutionizing the brand in the medical world by launching a soap consisting of 25% moisturizer for sensitive skin. It defines it as, being...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including...
International business strategy spectrum brands - Case study
Case study - 23 pages - Business strategy
In 2005, Rayovac Corporation changed its name to Spectrum Brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed CEO of...
Human Resources Management and Corporate Image - Hy Dairies Ltd
Case study - 2 pages - Human resources
Syd Gilman read the latest sales figures with a great deal of satisfaction. The vice-president of marketing at Hy Dairies Ltd., a large Canadian milk products manufacturer, was pleased to see that the marketing campaign to improve sagging sales of Hy's gourmet ice cream brand was...
Analysis of Brand Building by Dove
Case study - 7 pages - Business strategy
The choice of the slogan on the Dove campaign, "For every beauty", is an original and relevant one. The advertisement itself is original and appeals to common women. Its goal is to not only convince potential customers, but also to develop some trust between the brand and its target. The...
Analysis of the brand building by Dove
Case study - 5 pages - Business strategy
The choice of the slogan on the Dove campaign, 'For every beauty', is an original and relevant one. The advertisement itself is original and appeals to women. Its goal is not only to convince potential customers but also to develop some trust between the brand and its target. The...
Strategy of the Nutella brand and explanatory factors of its leadership
Case study - 13 pages - Services marketing
Nutella stands for fun and enjoyment for young and old, and has been so for over forty years. Distributed by the Ferrero Group, a Product Specialist of cocoa, the pot of Nutella has become indispensable and ubiquitous in family kitchens. However, the success of this spread is based on a secret:...
Behavioral science concepts by two competing brands
Case study - 8 pages - Business strategy
There are multiple factors included in marketing products to consumers. Companies must evaluate several factors including the market size, description of the product, consumer behavior, pricing, distribution, and promotion. This evaluation varies within each company. Companies within the...
Reebok - brand analysis and strategy for new relationship with its customer
Case study - 11 pages - Services marketing
According to it's knowledge, we may say that Reebok has an important asset; Paul Fireman, who has followed the sociological movements and adjusted its business strategy. Reebok has understood the need for sport and fitness shoes and also that design and quality are both crucial points. The...
Image creation, building and management through advertising
Thesis - 5 pages - Services marketing
Marketing managers and PR personals do not always talk the same language. Marketing managers are much more bottom - line oriented, whereas PR practitioners see their job as preparing and disseminating communications. But these differences are disappearing. Many companies are turning to Marketing...
Marketing applied - the launch of a new brand of champagne
Case study - 4 pages - Services marketing
To realize this simulation we will use a fictive enterprize named 'Croix-de-Champagne' and a fictive product 'Sixis'. The aim of Croix-de-Champagne is to offer a new packaging concept related to an alcoholic drink. Sixis's ambition is to turn the champagne more reachable to...
The brand management and the example of Walt Disney
Case study - 8 pages - Management
The multinational company Walt Disney was founded in 1923 by Walt Disney. Today, it is one of the largest entertainment groups in the world. The company is located in the state of Delaware and is headquartered in Burbank, California. In 2005, the firm had more than 125,000 employees with a...
Burberry: An analysis of its brand building, positioning in the UK market
Market study - 10 pages - Business strategy
"Burberry has been a precursor of fashion in UK (United Kingdom). The company has changed the structure if the fashion industry and was among the few who ushered in the idea of functional luxury. The brand has enjoyed a lot of success in the European market by introducing a lot of changes...
Nike's brand building strategy
Case study - 6 pages - Management
Nike, one of the best known brands in the world, was established in the United States in 1972 by Phil Knight and Bill Bowerman. The name 'Nike' owes its origin to the Greek goddess of victory, Athena Nike. In 1971, a graphic art student created the logo that became the memorable...
Analysis of how business companies can increase brand awareness and customer interaction through the use of social media
Essay - 3 pages - Political science
The arrival of new technology has raised a number of new issues for managers and leaders. The use of the internet is an unavoidable feature of today's business environment, as it can be very productive to companies. Email can be used as a very potent business tool, enabling business transactions...
The French Soccer Team as a National Brand
Presentation - 28 pages - Sports
Nowadays, Media are playing a major role in the football landscape. Most relevant for this type of situation, the most recent example is the crisis of France during the last World Cup. To avoid this there is no better means to have good relations with journalists and opinion leaders. One of the...
Strategic integration & brand expanding dominance in Asia - LVMH - Script for a presentation
Presentation - 13 pages - International marketing
As it currently stands, the luxury market is a thriving market with continuous growth despite a complex economic situation in recent years. The market registered nearly $88 billion in global spending on luxury goods in 2003. We anticipate an increase in spending on luxury goods of 3% to 5% over...
Eating disorders, self-image, and the female body in modern society
Thesis - 5 pages - Sociology & social sciences
In today's society, looks are everything. The female body is used in various ways, whether by the media or advertisers trying to sell a product. With such importance placed on how a female looks, it is not surprising that many young women today are suffering from low self esteem and body...
Durex: Brand building
Case study - 2 pages - Management
The company called Durex, that sells condoms, has a very strong marketing strategy. It does not design products that are either better or worse than its competitors, but has an edge over the others thanks to its excellent marketing and advertising strategies. With significant investments in...
Pop culture as art, the images and artists of pop art
Thesis - 4 pages - Social, moral & civic education
Following the Second World War, popular art became dominated by images of popular culture. While it can be said that all art is a reflection of its period and all artists voices of their generation, pop art is so wholly owned by the post-war period it is impossible to separate the time...
The image of McDonald's in France
Case study - 1 pages - Services marketing
For the French people McDonald's is a symbol of junk food, like all fast food. But it has more the image of American food with the results it provides, such as obesity. The French consider this diet is not balanced with those fries and burgers full of these sauces. To make matters worse in...
Pharmaceutical Brand: Becton Dickinson
Case study - 7 pages - Management
Becton Dickinson is a pharmaceutical brand created in 1897 in the United States. By 1996 it was the world's largest producer of various medical devices such as syringes and needles. The company grew rapidly through the century and had to revamp its organization scheme in 1995 in order...
The impact of external growth strategies on airline corporate branding
Case study - 35 pages - Business strategy
The deregulation and the overcapacity of many industries have led to a record level in external growth operations in the late 1990s (Doyle 2000). Nevertheless, development by acquisition tends to be selective in terms of industry sectors. In banking, insurance, pharmaceutical, airline and...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period,...
Brand management in retailing in India
Dissertation - 38 pages - Business strategy
Research can be defined as “A careful investigation or inquiry especially through search for new facts in any branch of knowledge”. Data collection is an elaborate process in which the researcher makes a planned search for all relevant data. Data is the foundation of all marketing...
Citigroup undergoes corporate re-branding to become Citi
Case study - 35 pages - Finance
Citigroup is one of the most diversified financial services company in the world. This company operates in the following regions: North America, Latin America, Asia, Europe, the Middle East and Africa. The head office is in New York City. A)History Citigroup was formed on October, 8, 1998 after...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present...
The current brand situation: EDF
Essay - 8 pages - Business strategy
There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of the private market must replace the visible power...
Life insurance and brand equity
Thesis - 7 pages - Finance
"Insurance is a contract between two parties whereby one party called insurer undertakes an exchange for a fixed sum called premiums, to pay the other party called insured a fixed amount of money on the happening of a certain event." Insurance is a protection against financial loss arising in...
SWOT Analysis - Vodafone
Case study - 4 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has...
