The successful setting up of Accor in Brazil
Essay - 6 pages - Business strategy
Accor is a French company, born after the merger in 1983 between Novotel (created in 1963) and JBI (Jacques Borel International, created in 1967). Today, the company can be found in 140 countries all over the world, hires 168 500 people and had a € 7622 million turnover in 2005. There is the...
Golden Moments Group Limited
Thesis - 7 pages - Business strategy
Golden Moments Group Limited is an international operating supplier of “unique experiences”. The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new development markets. At this moment...
Parc Astérix's strategic analysis
Thesis - 11 pages - Business strategy
Parc Astérix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The family recreation business. The CDA Parks...
Pros and cons for the UK to join the Single currency
Essay - 4 pages - Economy general
For many people, in favour of the EMU and the sceptics of EMU alike, the single currency points is inescapably part of the political union. Looking at past history, monetary unions linking independent states of dissimilar size and power (like that of Belgium and Luxembourg today) have not...
Europeenne food analysis
Thesis - 9 pages - Business strategy
The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and regions. This development occurred thanks to the creation of...
Manifesto of the Communist Party
Thesis - 3 pages - Political science
Among the numerous works presented in The Marx and Engels reader, edited by Robert C. Tucker, I've decided to focus my study on that which seems to me to be the most influential text in Marx's work, the Manifesto of the Communist Party. The Manifesto was first published in 1848 in London upon...
How can Parc Asterix ensure its place as second player on the theme park market?
Thesis - 12 pages - Services marketing
Parc Asterix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Meribel, and others. It is the leader in the international market with 55% of the market share. The family recreation business. The CDA...
The budgeting process at Carrefour
Case study - 4 pages - Accounting
The Carrefour Group, which is listed on the CAC 40, is a leader in European supermarkets. The Carrefour Group is not only well known throughout France but also in many parts of the world. This is the company we are interested in and have decided to contact. Carrefour was founded 1959 by the...
Levi's: The marketing strategy
Case study - 11 pages - Services marketing
Jeans symbolize America: initially, it represented the hero of the conquest of the West, the cowboy. It then joined another American myth: that of the cinema. Youngsters were fascinated by the jeans toting character played by James Dean in Fury of Living. Jeans were exploited thereafter by...
e-business in the development of Interflora - Case study
Case study - 11 pages - Services marketing
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by which...
How effective is the communitarian critique of liberalism? Use Rawls, Sendel and McIntyre to organise your arguments
Essay - 4 pages - Political science
Communitarianism is a political and social philosophy that emphasizes the importance of community in the functioning of political life, in the analysis and evaluation of political institutions, and in understanding human identity and well-being. It was developed in the 1980s and '90s in...
Parc Astérix's strategic analysis : how can Parc Astérix ensure its place as second player on the French theme park market?
Case study - 16 pages - Business strategy
Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the fourth largest...
Dr. Oetker - Sucess story of a brand
Case study - 27 pages - Services marketing
Pharmacist Dr. August Oetker invented the "Backin?, a baking powder. Its advantage was that it was durable and tasteless. That is why it is easy to handle for private households. The number of homemade bakery products increased due to this invention. In 1900, it was exported for the first time....
The Schengen Information System (SIS), functions, issues and problems
Thesis - 7 pages - Computer science
The purpose of this essay is to present an overview of the main functions of the Schengen Information system (SIS), as well of the main issues and problems surrounding its use. In the first part of this essay, a description of the functions, the functioning and the architecture of the SIS will...
Pathe: Internal and external analysis of the company
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
Marketing File: The low-cost company Ryanair
Case study - 6 pages - Services marketing
A developing market, the air transport industry is also very competitive, with rules of the game being completely transformed by the advent of lowcost airlines, first in the United States and then in Europe. Though Air France KLM is the world leader in the commercial air travel today, Ryanair has...
Belgian administrative law: Definition, characteristics and sources
Thesis - 11 pages - Administrative law
Administrative law is a set of legal rules other than constitutional law that establish the organization, functions and working procedures of the administrative structures of the state. It comprises all the legal rules, other than constitutional law. The Constitution is the foundation of...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
North Atlantic Pact (NATO)
Case study - 7 pages - Political science
April 4, 1949 witnessed the signing of the Treaty of the North Atlantic (or Atlantic Pact) thus marking the birth of the NATO military alliance between the United States, Canada and 10 European countries: France, the United Kingdom, Belgium, Luxembourg, the Netherlands, Iceland, Denmark,...
Marketing at Audi
Essay - 13 pages - Services marketing
During the discovery stage of the business conducted in the first year of European Marketing and Management, the author worked in the Audi group in Avignon. This area was chosen to gain knowledge and a rough idea of the automotive world that has a strong attraction. The author worked for two...
The right to strike in Europe
Essay - 9 pages - European law
'A strike is the name given to a collective movement conducted at the initiative of all or part of the staff of a company, usually intended to compel employers to negotiate working conditions and pay (Law Dictionary). The right to strike presupposes that there is a contract of employment....
Dangerous Tales: Dominant Narratives on the Congo and their Unintended Consequences - Autesserre (2012) - The Legitimacy of Simple Narratives and their Effects and Consequence on the International and Local Plan
Summary - 2 pages - Political science
The Democratic Republic of Congo, the largest country in Sub-Saharan Africa has always been the gravity point of political conflicts and insecurities. The DR of Congo claimed its independence from Belgium in 1960, however, the country has been subject to many secessionist movements since...
Company analysis: Richart's chocolate business
Case study - 8 pages - Business strategy
The first strategic turnaround in the life of chocolatier Michel Richart was when he decided to produce and focus on the art of chocolate making. Subsequently, he sold his bakery and moved to Fontaines sur Saone. He specialized in the sale of "anonymous bulk" for professional chocolate makers....
English basics - Culture, politics, sociology
Worksheets - 7 pages - World geography
European Economic Community founded in 1957, by« Inner Six» so France, Germany, Italy, Belgium, The Netherlands, Luxembourg. Initially UK, unwilling to join the EU mainly because of its« special relationship» with the US, its Commonwealth and Geographic Localisation. 1960's years she...
Support Network for French SME's : a help to international expansion
Dissertation - 35 pages - Business strategy
Currently "No one can ignore his neighbor". The current means of communication have finally erased borders. The "far away" countries no longer exist. Economic globalization is now a fact and companies, whatever their size, cannot refuse the fight, otherwise they will disappear. Large French...
Strategic management - the example of Google Enterprise
Case study - 4 pages - Management
Google is a company which was founded in 1998 in Silicon Valley by Larry Page and Sergey Brin. This company was built around the search engine of the same name, which is to say on the Internet. It subsequently developed its business around various Internet services. Segmentation became crucial...
Internal and External Analysis of the Company "Chez le brasseur - La Valette"
Case study - 12 pages - Catering marketing
Its branded beers, brewed in front of the consumer with complete and qualitative equipment, on the basis of malt from Belgium (among other properties), contribute largely to its attractiveness. Blonde, white, amber, brown, raspberry or fig draught, but also seasonal (spring, summer,...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Study of standards of IAS (International Accounting Standards), of an international dimension, and comparison with principal rival of the US GAAP
Dissertation - 93 pages - Accounting
The last modification date of the French accounting plan was in the year 1999. This change has increased the rigor given to accounting in French companies. The (International Accounting Standards or the IAS are developed by members of the NCC with transparency. In Europe, the Commission...
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
