Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing
Dissertation - 73 pages - Services marketing
The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its trends. Thus,...
Market study - The natural cosmetics
Market study - 12 pages - Green marketing
The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and...
Sensory marketing- What can we learn from food and beverages industry
Essay - 5 pages - Services marketing
The use of sensory approach to communicate brands' identity is on the rise. For example, it's been said that scent marketing- the use of smell to enhance sensory experience- is now a multi billion dollar business. Companies devoted to perfume creation and scenting solutions flourish all over the...
Christians in the entertainment industry
Case study - 4 pages - Film studies
As an aspiring filmmaker, it would seem that I'm on my way to entering an industry that isn't exactly brimming with Christian values. The film industry, along with the rest of the entertainment industry (music, theater, advertising, etc.), tends to be more interested in...
Cosmetics Marketing: tendencies, Bio Cosmetics...
Case study - 4 pages - Fashion and ready to wear marketing
Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created...
SWOT analysis - "The Trinity Collection"
Sectorial analysis - 2 pages - Brand management
"The Trinity Collection" plans to be a unique player in the competitive cosmetics industry, where the Christian faith will be incorporated into beauty enhancement products. This management strategy involves the aspect of religion to the market, remembering to maintain a viable...
The cosmetics marketing
Case study - 5 pages - Luxury marketing
The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with...
Marketing Mix - L'Oreal
Case study - 4 pages - Fashion and ready to wear marketing
L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in...
The representation of nature in British art in the 18th and the 19th centuries
Essay - 2 pages - Arts and art history
Nature is at the center of the romantically dominated period of the 18th and the 19th century in British art. Before that, it was cities that dominated the intellectual and artistic movements. The period of the Enlightenment provoked enormous transformations in the artistic world, and the focus...
Ready to wear - Zara and its competitors
Case study - 8 pages - Fashion and ready to wear marketing
Perhaps one of the most recognized brands around the world and also a significant international fashion organization, Zara, has been cited as the third largest brand within the apparel industry and is a unit of Inditex. Founded in 1975 by Mera Rosalina and Ortega Amancio, the company has...
Lyrical ballads by William Wordsworth and Samuel Taylor Coleridge or the birth of a new literary movement during the Industrial Revolution
Case study - 4 pages - Literature
Industrialism, expansion, profit, production and individualism were the feelings which took place during the period of the Industrial Revolution in England. People in Great Britain were led by the streams of progress, but the modernizations in technology had some important consequences on people:...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry
Dissertation - 40 pages - Economy general
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and Internet....
Why using brand management in the tourism industry ? The case of destination branding
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
An overview of the organic semiconductor industry
Case study - 4 pages - Business strategy
In the late 1970s, three researchers published a groundbreaking paper on the discovery that certain classes of plastics were capable of being modified to enable them to function as a poorly conducting metal. So groundbreaking and significant was the discovery that in 2000 the Nobel Prize for...
The Condition of the Working Class in England (German: Die Lage der arbeitenden Klasse in England) - Friedrich Engels (1844) - The British industrialisation
Text commentary - 3 pages - Linguistics & languages
The Condition of the Working Class in England, translated from German and published in 1845 is Friedrich Engels' first writing. It presents a study of the proletarians in Victorian England based on notes and observations made by the author during his stay in Manchester from 1842 to 1844 when...
History of Management Theory
Course material - 33 pages - Management
Taylorism has long suggested that man was just one tool among many. However, we live in an industrial society more committed to a service society where the rules are more subtle. It is no longer a tool that is put in the hands of a worker, it is individual support for the employee that is...
Entertainment industries and globalization: Focus on the music industry
Case study - 8 pages - Journalism
For the past decades, globalization has represented the center of each and every interest from the populations, the firms, the states and the international organizations. It has invaded every aspect of our lives in a way or so, from the way we dress to the things we buy and the leisure we have....
Seiko and the watch market
Case study - 6 pages - Luxury marketing
Watches have a long history which evolved significantly over time. Here are some examples of how the watch product category has evolved, and the key elements that have changed the nature of competition. The early history of watches was dominated by mechanical watches, which used gears and springs...
A brief overview of the hotel industry
Tutorials/exercises - 36 pages - Management
Generally tourism involves ideas of movement from one place to another and has the same characteristics as traveling. The development of transportation technology and the improvement in political, economic and social situations has put tourism (travel for pleasure) within the reach of many...
SWOT Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...
An analysis of the Indian retail industry
Tutorials/exercises - 63 pages - Business strategy
The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety of imported products particularly in the food...
SWOT Analysis - L'Oréal
Case study - 5 pages - Luxury marketing
L'Oréal is a French group founded in 1909 and specialising in the cosmetics sector. In 2021, it is the world number 1 in the segment. The group's activities are divided into several areas, consumer cosmetics, which consumers find on the shelves of supermarkets and other businesses, active...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...
Geography, Demography, Social Issues, Education and Culture in the United States of America
Course material - 20 pages - Sociology & social sciences
(...) One of the characteristics of US climatic conditions is the constant fear of violent climatic happening such as hurricanes (in the Southeast, particularly during the fall), violent wind storms known as "tornadoes" (the Midwest), or flooding due to heavy rainfall and storms in the eastern...
Are African Women Portrayed Negatively in Films?
Case study - 3 pages - Educational studies
When the Nigerian film industry, famously referred to as Nollywood burst into the world of film-making in the early 1990s, Africans and indeed the entire black world applauded and cheered at an industry that was not only homegrown but also one that was ready to finally show the...
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
Present New Zealand's four main cities and the differences between New Zealand and France
Essay - 2 pages - World geography
In New Zealand, most of the population is concentrated in some big cities while the rest of the country, the rural part, remains unoccupied. However, is it the same in France or are there any discrepancies between both countries? In this essay, I will introduce the four main cities of New...
Eating disorders, self-image, and the female body in modern society
Thesis - 5 pages - Sociology & social sciences
In today's society, looks are everything. The female body is used in various ways, whether by the media or advertisers trying to sell a product. With such importance placed on how a female looks, it is not surprising that many young women today are suffering from low self esteem and body...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
New product report of SOOTHE Inc.
Case study - 7 pages - Business strategy
SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and Europe. Two...
