Strategy marketing of the coffee chain Starbucks Coffee
Case study - 35 pages - Services marketing
The Starbucks Coffee Company was founded in 1971 by three friends who were amateur connoisseurs of quality coffees. They opened their first store in the U.S. in the city of Seattle. The shop then sold retail coffee grounds, prepared according to customer's demand. During the first year the...
Tag Heuer Strategy: Comparative Analysis of Switzerland and UAE
Presentation - 30 pages - Business strategy
Tag Heuer, which was founded in 1860, occupies a niche segment of the Swiss watch and clock industry, which was founded by Jean Calvin in Geneva towards the end of the 16th century. Watches constitute Switzerland's third biggest export (after chemicals and industrial machines) with a...
Strategic Management - Critic of management models
Case study - 2 pages - Business strategy
Porter's Five Forces model is designed with a focus on factors that built up the competitive advantage of a firm within the market (Afuah, 2003). It has achieved significant success in analyzing the industry in general and forms a very useful tool for assessing a company's own stability through...
The Bouygues Group - business portfolio and its strategies
Case study - 4 pages - Business strategy
The Bouygues Group is a diversified conglomerate which has the advantage of limiting the risks and measures to compensate for losses in some areas. Through this strategy the company has been showing positive results in 2009 despite of the economic crisis and has managed to reduce its debt by 50%....
Strategies of internationalization
Course material - 31 pages - Business strategy
Internationalization is generally defined as the intrusion of business into foreign markets and different economic geographies. This international presence can take many forms and be realized by several possible strategies. Indeed, if the internationalization of enterprises is unavoidable in most...
The SKF group
Tutorials/exercises - 110 pages - Business strategy
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
Study case : Sanofi Aventis
Case study - 28 pages - Business strategy
Over the past few years, Sanofi-Aventis' strategic decisions have enabled the company to reinforce its leadership in the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence in the major markets (the United States...
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
Caroll's introduction to the Chinese middle market
Essay - 8 pages - Services marketing
Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As we are in a consumption society, fashion market...
Study case : sanofi aventis - published: 13/05/2009
Case study - 19 pages - Business strategy
Over the past few years, Sanofi-Aventis strategic decisions have enabled the company to reinforce its leadership on the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its presence on the major markets (the United States and...
The international marketing strategy of Microsoft
Case study - 28 pages - Services marketing
Microsoft is an American public multinational conglomerate founded by Bill Gates and Paul Allen in 1975 in Albuquerque, New Mexico, USA. At that time, the founders were students and they wanted to sell their first translator software Altair 8800. Today, the company is headquartered in Redmond,...
Case study: EasyCruise
Case study - 21 pages - Business strategy
The Easy group began in November 1995, when Stelios Haji-Ioannou (the serial entrepreneur as he likes to call himself) decided to create (he is the son of a Greek shipping magnate) an airline based on low prices through massive reductions in costs (small airports, hotlines, e-tickets, no...
Importance of patterns for managing companies, study of the product life cycle
Thesis - 9 pages - Business strategy
The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management for both staff and marketing mix in order to be...
Universal Music Group
Case study - 25 pages - Services marketing
Universal Music Group (UMG) is currently one of the leaders in the music industry. In the world one CD out of for is sold by the firm. It has two main core businesses which are: recording and publishing music. Universal Music Group (UMG) has business in 77 countries and discovers, develops and...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...
Pharmaceutical industry analysis and merck's strategic assessement
Case study - 8 pages - Business strategy
The pharmaceutical industry is characterized by a harsh competition between large companies, biotech start-ups and generics, long and risky R&D processes, increasing government regulations and strong purchaser pressures. Merck & Co Inc. is one of the biggest players in this industry, due to its...
Waitrose's marketing strategy
Case study - 27 pages - Services marketing
Supermarkets are becoming more competitive due to the increased amount of buying needs of customers. They try their best to attract customers by researching market demand, re-creating their marketing strategy and identifying their marketing positioning to satisfy their customers. A marketer has...
Strategic Marketing: Caroll on the chinese market
Case study - 7 pages - Services marketing
Nowadays, companies are upping their competitive index in order to keep up with the globalization trend sweeping the international business landscape. A company cannot hope to survive only by opening subsidiaries in its own country. So, these companies are forced to open subsidiaries in other...
Strategic internal diagnosis of the Brand Chanel
Case study - 5 pages - Services marketing
Chanel's products represent a very heterogeneous mix. Indeed, Chanel has developed multiple skills, allowing us to define five homogeneous strategic business areas or SBAs. Haute Couture -Clothing Chanel is present in all categories of designer clothing brands including swimsuits....
Company strategy L'Oreal
Essay - 12 pages - Business strategy
L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values attached to it are what cements the group and...
DuPont Auto refinishes India Pvt Ltd
Tutorials/exercises - 23 pages - Business strategy
The automotive segment is bifurcated into OEMs and auto refinishes and is one of the fastest growing sub sectors in the Indian Industrial paint markets. The OEM market is the most predominant one where the action has been remarkable in the last few years, with almost all the major automobile...
Competitive strategy: Strategies model by Michael Porter
Thesis - 10 pages - Business strategy
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...
McDonald's and the McCafe coffee initiative
Thesis - 10 pages - Business strategy
McDonald Canada opened in 1976, after decade of operating in Untied States. McDonald Canada was first McDonald restaurant to be opened outside United States. Company's strategy was the same as in every country : be the first runner and leader in market, although food preparation, menu and...
McDonald's and the McCafe Coffee Initiative: A presentation
Presentation - 20 pages - Business strategy
McDonald Canada opened in 1976, after a decade of operating in Untied States. McDonald Canada was the first McDonald restaurant to be opened outside the United States. McDonald Canada has 1200 locations throughout the country and 70% of them are owned by franchisees. Company's success is based...
Tesco and the organic market
Case study - 11 pages - Services marketing
Tesco is the leading retailer in the United Kingdom, and one of the largest food retailers in the world. It is not limited solely to the food market and has expanded into areas such as electrical goods and clothing. Tesco has its headquarters in Hertfordshire and employs about 318,300 people. The...
McDonald's in India: a glocal strategy
Case study - 12 pages - Economy general
India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the...
Intercultural management: case of Sony
Case study - 7 pages - Management
Sony Corporation is one of the leaders and main manufacturers in several industries including communications, information technology, electronics, and entertainment. This Japanese company has faced a huge number of challenges since its foundation in 1946. Being a major actor in motion pictures,...
Nivea - Marketing strategy
Case study - 13 pages - Services marketing
Nivea is the number one brand in the world for its skin and body care products and cosmetics. Nivea belongs to Beiersdorf, a German company that represents 70% of its turnover in the market. The brand Nivea was created in 1911 when Dr. Oskar Troplowitz got the first emulsion of oil in water. A...
Market research: 'Amazon' from Hermes (2009)
Essay - 22 pages - Services marketing
"A scent is like a mirror of personality. We want to be different and individualistic. Scent is like a dress that reflects the personality of the person who wears the fragrance. This is a signature scent. A perfume is made of both good and bad odors. It is a balance of doses that determines the...
The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
