SWOT Analysis - Tesla
Case study - 8 pages - Automotive marketing
- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...
Business Plan: Renault
Business plan - 13 pages - Services marketing
Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan Motors. It...
International Engineering Management - Toyota
Case study - 9 pages - Electronics, mechanics, engineering & technology
There are numerous strategies that lead Toyota to first place in the automobile industry. This report will provide an opportunity to better understand the company's history, recognize the main factors that bring success to the business, and analyze cultural analysis between China and...
The SKF group
Tutorials/exercises - 110 pages - Business strategy
The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and training. The Group also holds an increasingly...
The Volkswagen Group : A study
Case study - 31 pages - Business strategy
As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models...
Strategy and organization of the Ford group
Thesis - 14 pages - Business strategy
While developing a strategy, a company no longer considers each supplier, customer or competitor as enemies who will undermine its immediate benefits. Automakers around the world now share this vision, which is why they have completely changed the nature of their relationships with their...
Ford case study: Developing a new strategy
Case study - 22 pages - Services marketing
Ford Motors Company has been founded in 1903 by Henri T. Ford and 11 associates.Over the years, the company developed and expanded its automotive activities (design, development, manufacture, sale and service of cars and trucks). The Company had the credit in financing a wide variety of...
The case of TATA motors: How a multinational corporation resulting from an emergent country managed to compete with the traditional companies of the car market.
Thesis - 26 pages - Business strategy
The Tata conglomerate is now the oldest company in India and represents over 93 companies with more than 289,500 employees worldwide, with a turnover of more than $28 billion and a market capitalization of 77.5 billion dollars (recorded as per January 2008). This group is one of the most...
Case of Renault group
Case study - 23 pages - Business strategy
Renault Group is a French car manufacturer, closely related to the Japanese automaker Nissan since 1999. This group has factories and subsidiaries around the world. It is founded by brothers Louis, Marcel and Fernand Renault in 1898 and stands fast by his innovations. Renault's mission is to...
International marketing plan for a French car manufacturer - published: 03/09/2013
Case study - 28 pages - Business strategy
First, I think that the most important motive is the opportunity offered by the American market. Indeed, even if I can't find any numbers of that, I'm sure that there are more cars per capita in the US than in France. This specificity of the North-American car market offer a great...
A look at the company Delphi
Tutorials/exercises - 21 pages - Business strategy
Peter Drucker called the Automobile Industry as "the industry of industries". During the last few years, the production and management systems have been revolutionized in the automobile industry. One of the major changes in the industry has been the opening up and...
The road ahead for Spanish cars
Tutorials/exercises - 4 pages - Business strategy
This article elucidates my internship in the Spanish company, Zanini. The internship was spread over a period of six weeks. This family business, located in Parets del Valles in Barcelona suburb, specializes in the development and manufacture of plastic components for the automotive...
Analysis of supply and environment for Renault
Case study - 8 pages - Business strategy
The Renault Automotive Group has more than 350 industrial and commercial sites in over 40 countries and 131,879 employees. In 2004, the Group achieved a turnover of 40.7 billion Euros, up 8.4%. The strategy of profitable growth is built on three pillars: competitiveness, innovation and...
The feasibility of the launching of Twingo in Japan: Development of a marketing strategy
Case study - 8 pages - Services marketing
Renault's presence on the Japanese market dates from the 50s, during which about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. Indeed, Renault was forced to ban the import policies of Japan. In 1994, Renault saw its sales...
Case study renault - nissan - published: 23/11/2010
Case study - 20 pages - Business strategy
This study will consist of three parts: The theoretical part will include the reasons why companies decide to merge. The second part briefly presents Renault (in its current context) and its alliance with Nissan. Finally, the third part may respond to questions from the study: Is the development...
Pestel Analysis - Stellantis
Case study - 4 pages - Automotive marketing
The Stellantis group was founded on January 16, 2021. The multinational company that has existed for several months and manufacturer of automobiles was born from a merger between two groups including the PSA group and Fiat Chrysler Automobiles. Two years earlier, in 2019, the announcement of the...
How did the BMW Group successfully launch the Mini Cooper?
Case study - 16 pages - Services marketing
The major demographic changes in France (Europe for that matter) in the last 10-15 years experienced the decrease in birth rate (13 children per 1000 women in 2006) an aging population and increase in the single-parent families and divorces. For a product such as the Mini Cooper, these figures...
Case study: Restructuring Exide
Case study - 8 pages - Business strategy
Exide is one of the major manufacturer in automotive segments, it faced financial crisis in the 1990's. Exide was on the verge of losing its leading position to its competitors. Exide was divided on the basis of distinct product line. This in effect led to demotions amongst some top...
Daimler-Benz and Chrysler merger
Case study - 6 pages - Management
In 1998 Daimler-Benz and Chrysler merged to become DaimlerChrysler, a leading carmaker group that was supposed to benefit from significant synergies between the two companies. Actually this industrial combination aimed at preserving, strengthening and expanding the different brands of the former...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...
Case study: Renault
Case study - 9 pages - Business strategy
Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given: Quality (Laguna III in the top 3 in quality of product and services). Profitability (operating...
Critical analysis of Toyota
Thesis - 30 pages - Business strategy
Toyota Motor Corporation is a Japanese firm that was founded in 1937 by Kiichiro Toyoda. Now, it is a multinational corporation that is employing more than 300,000 employees worldwide and has become the leader as a car manufacturer in terms of sales. Toyota became very famous as it develops new...
Volkswagen - History and perspective
Thesis - 6 pages - Business strategy
Adolph Hitler took over Germany in the early 1930s. Those days, the German automobile industry had only expensive models of cars and an average German could not afford anything other than a motorcycle. Cars were rare and were reserved mainly for the army. At this juncture, Hitler called...
Communication strategy for Audi
Case study - 4 pages - Business strategy
In the recent past, UK's car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of...
Porsche and Volkswagen: The Union of David and Goliath
Thesis - 5 pages - Management
On the one hand, we have Porsche, the champion race car, the big-engined sports specialist available at exclusive rates. On the other hand, we have the Volkswagen Convertible, which is "popular" in the literal sense; the Beetle was the inaugural model, which is still essentially ‘a car for...
"History of Capitalism" (part 4 to part 7) by Michel Beaud (2000)
Book review - 35 pages - Economy general
Capitalism is a logic based on the production of goods. It became prominent in Britain along with Europe and the United States during the "early industrial" era from 1770 to 1860: Textiles, machinery, railways and arms. But capitalism in its historical movement, also concerns the capitalist...
Marketing at Audi
Essay - 13 pages - Services marketing
During the discovery stage of the business conducted in the first year of European Marketing and Management, the author worked in the Audi group in Avignon. This area was chosen to gain knowledge and a rough idea of the automotive world that has a strong attraction. The author worked for...
Siemens analysis: Betting on diversification
Essay - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments...
Michelin's entry into the Indian market
Case study - 5 pages - Business strategy
Michelin is absent from the Indian tire market for a number of economic, historic and strategic reasons. We will first do an external analysis of the tire industry in India in order to better understand the market: India is a former British colony which explains the presence of British...
Market Research: The launch of a hybrid diesel engine by PSA group
Market study - 4 pages - Services marketing
In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of this technology...
