Aldi, the giant discount stores: concept and strategy of international expansion
Case study - 12 pages - Services marketing
ALDI was founded in 1948 by the Albrecht brothers, Karl and Theo. The Aldi Group started a discount grocery chain, with over 8000 stores worldwide. The company has operations in Germany, Europe, America, and Australia. The headquarters are based in Essen, Germany. With over 8,000 stores...
Smoking case study
Case study - 4 pages - Educational studies
The article “Illicit Smokes up 25% since tax rise” by Eli Greenblat talks about the effects of increase taxes on the illegal trade and smuggling of cigarettes in Australia. It was published on March 1, 2011; exactly a year after the Australian government increased the taxation on...
Social and Cultural Factors Giving Rise to Depression and Anxiety
Case study - 5 pages - Educational studies
The World Health Organization further explains that anxiety disorder and depression are characterized by factors such as emotional, physical, and behavioral symptoms that build an uncomfortable feeling that is usually described as uneasiness. Worry is usually followed by symptoms like fatigue,...
Report on wheels magazine
Case study - 5 pages - Philosophy
Bauer media Group Company in Australia publishes Wheels automotive magazine monthly. The magazine is widely read by Australia car enthusiast's (Bulmer 2008) .The main competitors for the magazine are Motor magazine and 4x4 magazine companies. Though both magazines are published by...
Brand analysis and recommendation: Carlton Draught
Essay - 5 pages - Business strategy
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
Integrating supply chain management and strategic management: The basis for analysis of the grain industry
Thesis - 6 pages - Management
The observed corporate changes in many supply chains in Australia suggest that instability rather than stability is a consistent pattern in corporate supply chain relationships. This observation should not be surprising given the dynamic impacts of competitive strategy and has been...
Jetstar product development report
Case study - 7 pages - Services marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
Launch of a new wine and methods of consumption in the Chinese market
Market study - 35 pages - Services marketing
We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in a...
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
Workbook - Nutrition Program Review
Tutorials/exercises - 4 pages - Nutrition, alimentation and dietetic
The Cancer Council's Healthy Lunch Box program and NSW Health Crunch&Sip program are both focused on promoting healthy eating behaviours, which include consuming fruits and vegetables, among children and their family members in New South Wales, Australia. (...) Both initiatives...
« EU loses a landmark sugar case at the WTO », by SAPA-AP & Blomberg, business Report, 29 April 2005
Essay - 9 pages - Management
The trade of agricultural products is increasing a lot all over the world. In many countries (mainly the poorest ones), agriculture is the dominant sector of the economy and plays a very important role. To control the trade of agricultural products and to limit unfair practices, international...
Analysis of the Strategic Marketing of Quicksilver
Case study - 37 pages - Services marketing
For almost 40 years, Quiksilver has designed, produced and distributed clothing, accessories and related products designed to target young and active surfboarders. It is currently the world leader in the surfing gear market with its worldwide development, communication and organization strategy...
Fly in Fly out Operation
Case study - 4 pages - Accounting
The findings of a 2011 census were that over 200,000 Australians are in occupations that require Long Distance Commutes (LDC). Of these, miners represent 25% or over 64,000 workers who commute long distance daily to their places of work. The mining industry is, therefore, one of the key...
Why using brand management in the tourism industry ? The case of destination branding
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
Operations and Supply Chain Management
Case study - 4 pages - Management
In the below case study we are going to explore the operational criteria of an international food supply chain's new store opening near Sydney, Australia. It is crucial to plan the market entry and store layout correctly, and although the supermarket chain we have selected for the study...
Dominos pizza - Failures and key success factors
Case study - 8 pages - Management
With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...
Analysis of an ecologically sustainable development
Essay - 6 pages - Political science
An Ecologically sustainable development is a development that uses, conserves, and enhances “the community's resources so that ecological processes on which life depends are maintained, and the total quality of life, now and in the future, can be increased” (Cwth of Australia,...
The legacy and effects of racism on the black community
Case study - 3 pages - Educational studies
Rabbit Proof fences movie depicts different policies that Australian government enforced in 1970's. The government took aborigine children from their mothers forcefully and then raised them in training schools. These schools trained them to work as domestic servants and factory workers. The...
Examination of the main issues of media reporting on post-natal depression
Case study - 3 pages - Political science
The issue of post-natal depression has received renewed media attention in Australia in recent years. This paper will look at how two different news outlets providing reporting on the subject, examining and comparing the way in which both discuss the subject. These two outlets are the...
How has excellence been used as a criterion for funding? Outline the critiques of this model. Find examples of arts and culture to demonstrate your case?
Case study - 3 pages - Psychology
Art, religion, culture and music have one thing in common; they all have a mystic power that touches our souls. Art has been for many years thought and proven to have power which sustains, heals and humanizes.This power is both frightening and beautiful at the same time. An artist is a person...
The international marketing strategy of "Leon Barde Vintage Wine" to enter the Chinese wine market
Market study - 14 pages - Business strategy
France is attached to a sector which is an important part of its own identity : the sector of the wine. When you will ask one characteristic of our country to foreigners, the majority will answer Paris, the gastronomy, the luxurious, maybe the love but definitely also the wine. Since the...
To what extent does multiculturalism in developed liberal democracies adequately address the issue of religious diversity?
Essay - 9 pages - Social, moral & civic education
In recent years diversity in developed liberal democracies has deeply increased. Indeed, in European countries, as in America or in Australia many migrants came to work. Whereas the first migration movements happened within Western countries (e.g. many Italians and Poles came to France to...
Bear Attacks
Tutorials/exercises - 5 pages - Biology
Bears are one of the most widely distributed animals in the world. At least one of the eight bear species currently exists in Asia, Europe, North and South America, and the Arctic. Bears in Africa became extinct several million years ago. Australia and Antarctica are the only continents...
Petrolivia and the olive oil producers market
Essay - 4 pages - Business strategy
For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are followed by African countries such as Tunisia,...
Why the government should increase taxes on fast foods?
Case study - 3 pages - Finance
Over the years, medical experts have been battling the fast food health related problems. Some of these health problems include obesity and weight-related health issues such as diabetes. However, this has not been a success for the Australian government. Relying on the food industry to control...
Case Study for AMP
Case study - 6 pages - Business strategy
The case study will focus on AMP Limited which is a financial services organization based in various countries around the world. The company has an employee base of about 14,500 employees in the AMP International organization of the company. The case study will focus on the service division of...
The legal effect of unilateral acts of States and international organizations
Essay - 7 pages - International law
The International Law Commission is responsible for the codification and progressive development of international laws. It had its forty eighth session in 1996 and the issues of Unilateral Acts and their legal effects have figured prominently in their discussions. There is an uncertainty...
Preparing Mughlai Gravy
Thesis - 27 pages - Journalism
The hospitality industry includes all establishments that provide food and beverage service to the public. It offers a wide range of jobs and careers which very according to the style of services in each establishment. For example, the tasks performed in a fast food outlet differ greatly from...
The face shop
Case study - 17 pages - Services marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as The...
Critical Theory: theatre and post-structuralism
Essay - 6 pages - Arts and art history
Post-structuralism derives from philosophy , ‘ a discipline which has always tended to emphasise the difficulty of achieving secure knowledge about things' (Barry;1995:63) .Philosophical writing, although following the structure thesis, anti-thesis then a synthesis of both, always comes...
