Choice of international strategy for LVMH
Essay - 22 pages - Services marketing
In a society where there are real differences in wealth, the luxury industry has always generated more excitement, because it conveys a value of aspiration for its products. In 2005, it rebound in activity after a period that was a little more difficult, mainly in Asia and Europe (high...
Genetics: Case France and bio-technologies (business model)
Essay - 15 pages - Business strategy
Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on the environment -air, water and soil pollution....
What makes Samsung one of the world's leading companies?
Case study - 46 pages - Services marketing
The Samsung group, a multinational enterprise founded by Lee Byung-Chul in 1938 in Daegu, is one of the largest multi-billion dollar corporations in the world. It is composed of numerous multinational businesses, all united under the Samsung brand. The South Korean conglomerate operates in...
Business strategies: The Carrefour group
Case study - 16 pages - Business strategy
The Carrefour Group is the leading European retail group, and is the second largest in the world after Wal-Mart. Although it is still poised as a leader, it continues to develop amid tough competition on European markets as well as the global markets, even as the demands of the consumers become...
Sub-Saharan Africa, of the middle of the years 1950 at the end of the Eighties
Case study - 8 pages - Geography
The process of colonization was marked by dominance and imperialism and dates back to the 16th century. From that time, the Portuguese and Spanish shared the known world and established colonies (territory under a foreign state, the mainland). A new doctrine called colonialism was born and called...
SWOT Analysis - Shiseido
Case study - 4 pages - Services marketing
Strategy includes actions employed at all levels of the company, to face competition. It thus reveals strategic visions, action plans and decisions that will have a direct impact on the profit of the company in its environment. This strategy also applies to different areas of business. We...
The top facts about Hmong students.
Essay - 2 pages - Educational studies
The Hmong are an Ethnic group native to Asia, specifically Laos, Thailand, and Vietnam, specifically the northern, mountainous areas. They are believed to have existed as a group for at least 7,000 years. Most left those areas in the late 60's through the late 70's, after America pulled...
Market study hotel industry business 2005
Essay - 11 pages - Business strategy
Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in 2004.Management fees increased 52%, driven by 9.2...
A report on Indian rayon
Dissertation - 105 pages - Services marketing
Man-made fiber includes both synthetic fibers and celluloses. Rayon is a generic term for man-made fiber, composed of regenerated cellulose and deviates also called as celluloses. The standard types include viscose staple fiber (VSF) and continuous viscose filament yarn (VFY) while the...
World organic foods market & export potentials of Indian exporters
Thesis - 12 pages - Economy general
The world economy is showing signs of a stable growth. The trading pattern is going through a sea change as the dominance of US economy over the world is reducing. The world is divided into 3 major trading compartments like, US & allied countries, EU, & Asia. India's performance in...
Market study of Duron engine oil to be launched by Cetex Petrochemicals Ltd
Case study - 25 pages - Business strategy
Balmer Lawrie introduced modern day lubricants-greases and oils- in India, initially, bringing them from England and USA and distributing them to tea gardens and other industries. In 1937 the company pioneered the manufacture of lubricating greases in India setting up a small plant in Howrah,...
United Colors of Benetton
Case study - 20 pages - Services marketing
United Colors of Benetton, a major brand of the Benetton Group, is a leading apparels manufacturer and designer based in Treviso, Italy. Its operations are mainly based in the European Union market; however, recent market trends and developments have compelled the company to expand its presence...
Heineken and the beer market
Case study - 15 pages - Services marketing
Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...
French wine exports in Japan
Thesis - 26 pages - Services marketing
France is a part of the European Union; it is subject to common rules across Europe especially regarding the foreign trade policy which is deemed to be quite liberal under the leadership of the European institutions. It was from 1 January 1993, all European countries constituted a single...
Nike: A case study (2006)
Essay - 10 pages - Business strategy
Nike is a brand of sportswear that originated in the United States and is now a globally recognized brand, probably the best known. The brand owes its success to Philip Knight and Bill Bowerman, co-founders of Nike; today, the brand is a multinational company with a turnover exceeding 10 billion...
Evaluating a business plan for Dior - establishment of a store in China
Business plan - 14 pages - Business strategy
A business plan was created as part of an establishment of an outlet for Dior products in China. It contains a market analysis to determine strengths, weaknesses, opportunities and threats of the Chinese market. It consists of an analysis of the Dior group, and the whole city to determine how the...
Sectoral study of Louis Vuitton
Case study - 50 pages - Services marketing
Leather is a strategic market for the luxury industry. Supported by interest of customers, leather goods are upscale and luxury goods that are experienced as one of the fastest growing sector in recent years while offering high margins. Even today, the leather remains one of the luxury segments...
Comparative analysis of two HR systems
Thesis - 15 pages - Human resources
Nowadays, each country has its own management style and possesses a culture which influences its decisions and business strategies. Moreover, organizations have to face a business environment that keeps getting more and more complex, where firms need to reply quickly and efficiently to changes in...
Louis Vuitton-A report on the launch of a new fragrance
Case study - 30 pages - Management
The revenue of the division Perfumes and cosmetics was 1.441 million euro in mid 2010. As we can see between 2008 and 2009, the revenue went down owing to the economic crisis, but since the end of 2009, revenues have registered an upward trend. This growth is due in particular to the new products...
Strategic marketing of TRENCO
Case study - 7 pages - Business strategy
TRENCO is situated in a particular context. Main actor during almost 50 years in Egypt, the company was able to handle private and public markets. Being the principal interlocutor with the Egyptian Armed Force and the general public sector, TRENCO profited from a great portfolio of clients....
Estee Lauder Companies, Inc. -Creating Fashion for the world
Market study - 7 pages - Business strategy
"The Estee Lauder Companies Inc. (Estee Lauder) is one of the leading manufacturers and marketers of fragrance, skin care, makeup and hair care products in the world. The group employs more than 31000 professionals in the fields of R&D, marketing, finance, retailing, etc. The group is headed by...
The Kashmir conflict
Case study - 6 pages - Educational studies
When we speak about Kashmir, we think at first of this multitude of conflicts which concerns the history of this country. This territory situated in South Asia is a junction point of India, Pakistan and China. It always generated enormous desire. Without dwell upon the long lineage of...
Should the US help India and Pakistan normalize their relations? If so, what role should it play? Mediation, facilitation or hands off?
Essay - 4 pages - International relations
Although a full historical of the disputes between India and Pakistan and the problem of Kashmir is not necessary, it is important to remember that in the last years, the situation has greatly evolved with for instance, the nuclear tests of 1998, the Kargil War of 1999, the US-led war on terror...
Why are ASEAN institutions weak and informal? Is this likely to change?
Case study - 4 pages - Economy general
The Association of Southeast Asian Nations (ASEAN) is generally viewed as the most successful inter-governmental organization in the developing world. This association has grown over the year to include all the countries in Southeast Asia, except the newly independent East Timor. Today,...
Coach and Polo Ralph Lauren
Case study - 55 pages - Services marketing
International distribution focus : Coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. Polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet penetration : Coach: more selections of product and...
Equipex: Case presentation
Case study - 50 pages - Business strategy
Early 80s: Expansion of Activities in North America and Asia. Equipex's business grew with the establishment of small sales subsidiaries in India, Thailand and Indonesia. 1981: Establishment of Equipex in Karistan as a Joint Venture with a Karistane firm specialized in the same sector....
International luxury distribution: Coach and Polo Ralph Lauren
Case study - 55 pages - Services marketing
A comparison between two garment companies has been undertaken in order to understand the brands and their international significance in all areas of growth, distribution, profit and finally the end-users i.e. satisfying the consumer demand. The two companies that have been targeted are "Coach"...
International Marketing - Bonne Maman's jam
Tutorials/exercises - 14 pages - Business strategy
Since its inception in 1971, the French jam manufacturer Bonne Maman, a subsidiary of Andros, has become one of the main jam brands in France, with about 35% market share in 2008-2009 fiscal year. Its main power is the product itself, prying on the French spirit of the homemade. The taste and...
The establishment of 'Le Pain Quotidien ' in New York
Thesis - 13 pages - Business strategy
In the late 1980s, Alain Coumont, a Belgian chef, revolutionized the concept of the bakery with ‘Le Pain quotidien'. It is a place where you can find all kinds of organic products including different varieties of bread, which the customer may take away or eat, in a friendly atmosphere around...
The secret behind the success of Michelin Tyres
Case study - 13 pages - Business strategy
Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...
