Strategy and marketing of Christian Dior
Case study - 16 pages - Services marketing
Dior or the House of Dior was established in 1947 by Christian Diorwho controlled and managed the house for ten years. After his death in 1957, Christian Dior's young assistant, Yves Saint Laurent became the art director of the House of Dior. His “Spring 1958 collection” saved the...
Japan and China in the 1930's
Tutorials/exercises - 11 pages - Modern history
At the end of the XIXth century, the dominant position of European powers and of the United States in the Far East remained unmistakable. In fact, the European powers occupied Indochina and shared the occupation of China. Asia remained a stifled continent. But at the end of the century,...
The Chinese Japanese relationship: Room for improvement in a troublesome relationship
Essay - 8 pages - International relations
I understand that the issue of the Chinese Japanese relationship may prove to be quite a sensitive issue in both countries, and I hope I will not offend anyone in any way, with this presentation. I tried to present the facts and analysis as objectively as possible to highlight the problems and...
Burberry
Presentation - 47 pages - Business strategy
A distinctive luxury brand with international recognition and broad appeal. Design, source, manufacture, and distribute high-quality apparel and accessories. Great-Britain & position as the authentic British lifestyle brand. Repositioning of the brand: change of name, creation of distinctive...
The COVID-19 Impacts on Tourism Industry - The Japan's Case
Thesis - 13 pages - Tourism marketing
It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that I had...
Rapprochement and Co-operation between China and the United States
Thesis - 7 pages - International relations
The establishment of relations between the United States of America and the People's Republic of China (China) was in every sense a watershed in the history of foreign policy, and permanently altered the international system. U. S. President Richard M. Nixon's trip to China in February 1972 was...
Rapprochement and cooperation between China and the United States: The revolutionary breakthrough which changed the balance of power forever
Thesis - 7 pages - International relations
The establishment of relations between the United States of America and the People's Republic of China (China) was in every sense a watershed in the history of foreign policy, and permanently altered the international system. U. S. President Richard M. Nixon's trip to China in February 1972 was...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
New product report of SOOTHE Inc.
Case study - 7 pages - Business strategy
SOOTH Inc is an American company that is specialized in the massage therapy business. This new product management report indicates the extent to which this company can increase its profitability and gain a competitive advantage if it penetrates the new Markets of Asia, Middle East and...
Changes in the lives and roles of women 1300 to the present
Thesis - 5 pages - Journalism
The lives and roles of women have changed monumentally since the 1300s. Today, women in the West and Southeast Asia enjoy benefits, like legal rights and educational opportunities which were not available to the women before them. This paper will analyze the many changes in the lives and...
Origin population and distribution of the Dagestan and Caucasus groups
Case study - 2 pages - Educational studies
In the last decade, genetic variation in the human mtDNA has been studied extensively. About 99% of the population in Europe and America has been studied and general patterns have been explained. Ten mitochondrial DNA haplogroups have been used to categorize them. These are H, I, J, K, M, T, U,...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
Cosmetics and intercultural strategy marketing: L'Oreal's sales strategy vis-a-vis the cultural diversity of eye make-up
Case study - 21 pages - Services marketing
Today, the cosmetics market is a particularly flourishing market. New firms are emerging and being introduced to this growing market. Makeup has become a consumer product, and has declined as a luxury item, as it is now distributed by major brands. This product, which is a must for most of the...
SWOT Analysis - Louis Vuitton
Case study - 9 pages - Services marketing
This resource kit consists of six articles dealing mainly with the company Vuitton. Three of these articles are from famous French newspapers (Le Monde, Les Echos, La Tribune) and are recent ones (October 2005). They deal mainly with Vuitton's place in Asia. We also include the article...
International retailing: Carrefour
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
Nationalist movements that took place in the Philippines, Indonesia and Vietnam in an effort to overthrow colonial rule
Essay - 4 pages - International relations
A little known history professor once argued that the colonization that took place in Southeast Asia during the nineteenth century occurred in fundamentally the same manner. Colonial powers entered the country, subjugated the local people and exploited valuable resources for economic and...
Australia, Britain and the EU
Essay - 4 pages - International relations
The relationship between Australia and the European Union does not seem to attract much attention. Few books had been written on it, and the general impression is that this relationship is not put forward by neither Australia nor the EU. While many scholars focus today on the importance of...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
Is the Dingo a true Aussie specie? Managing the Dingo (Canis lupus dingo): Conflict between the anthropogenic and environmental factors
Essay - 6 pages - Biology
According to Aboriginal myths and legends, the dingo (Canis lupus dingo) would have evolved in Australia from the “Dreaming” - the creation period - and have always been a highly estimated and valued companion. As a consequence of these oral memories and scarce testimonies of the past,...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
Economic history of Hong Kong during the 20th century
Thesis - 8 pages - Economy general
In this essay I will explore the economic history of Hong Kong during the 20th century. Hong Kong, during this period, I will argue, went from an entrepot trading outpost, which nevertheless attracted large British trading companies, to a major independent regional trading center. I will start by...
The choice of Nissan as a likely partner for Renault
Case study - 4 pages - Business strategy
On March 27th, 1999, an alliance was signed between Nissan and Renault after 10 months of discussions between the two automobile firms. At the turning point of the twenty first century, the automobile market is in an increasingly competing environment with heavier investments to make and more...
AXA Group - An Analysis on the 9th largest financial provider in the world, its acquisitions and Global Operations
Market study - 7 pages - Business strategy
"The Global Financial provider provides financial services throughout the world. It deals in various forms of insurance like life, health, etc. It also provides investment management solutions. Strictly speaking, the company operates in five departments. They are Life & Savings, Property &...
Standard Chartered Bank and human resource management
Thesis - 24 pages - Human resources
Standard Chartered Bank is a British bank headquartered in London with operations in more than seventy countries. It operates a network of over 1,700 branches and outlets (including subsidiaries, associates and joint ventures) and employs 73,000 people. Despite its British base, it has few...
SWOT Analysis - Vodafone
Case study - 4 pages - ICT marketing
Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has different...
The Abu Sayyaf holds the raging Philippines' economy captive
Thesis - 5 pages - Economy general
The Philippines finds itself in Southeast Asia, in a wondrous archipelago of seven thousand islands in the Western Pacific. It began as a Spanish colony but was ceded first by the Spanish to the Americans, and subsequently by the Americans to the Japanese; it eventually achieved...
Internationalization Strategies of Wal-Mart and Tesco
Case study - 11 pages - Business strategy
We will look at the strategies implemented by the companies Wal-Mart and Tesco, in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate/rhythm and the speed of establishment of these two firms internationally,...
Marketing and the promotion of Bordeaux Wines in France and abroad
Thesis - 60 pages - Services marketing
In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...
L'Oreal Group: Economic and Financial analysis
Case study - 55 pages - Finance
The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...
The emerging triad in the new global economy
Essay - 7 pages - Economy general
Since 1980, the third technological revolution has been booming; a revolution based mainly on new information technologies and brand firmly established as a "new economy". With the help of these technologies, particularly the Internet, the information economy itself is now seen in the global...
