American and European Experiences
Case study - 3 pages - Educational studies
A tendency to generate unemployment may be inevitable consequence of a market system, but it is not an inevitable evil. You can administer a capitalist system with high levels of employment - paying most likely the price of considerable degree of inflation. A critic might question the low...
Income Inequality evidence and Policy Representation- American Politics
Case study - 3 pages - Social, moral & civic education
There is incontrovertible evidence that the American income inequality has increased, while the social mobility has reduced. It is widely known that states with higher income inequality have lower social mobility, in cases of income-based definition of mobility. This implies that...
The American Civil War and the independence of the Southern States
Course material - 2 pages - Modern history
Although historians now agree that there were many causes for the American Civil War, one of these causes remains the desire of the Confederacy to defend the institution of slavery against what they perceived to be an attack by the Northern states. By electing Lincoln as President, the...
Marketing Mix - McDonald's
Case study - 6 pages - Brand management
It is increasingly difficult to find a place in the world of commerce. This is why it is essential to find a strategy to earn the title of market leader. But how do large companies fare? To answer this, we will study the marketing mix of one of the biggest brands, McDonald's....
Marketing Mix - Burger King
Case study - 4 pages - Brand management
Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...
Marketing Mix - Zoom
Case study - 5 pages - ICT marketing
Founded by engineer Eric Yuan in 2011, Zoom is an American company based in San Jose, California, with offices around the world and employing more than 3,800 people. It is specialized, and currently a leader, in teleconferencing services and in particular videoconferencing. The Zoom online...
Marketing Mix - Facebook
Case study - 4 pages - Brand management
Facebook is an American company headquartered in California. It is a social network initially created in 2004 to bring together and connect students from Harvard University, then extended to other universities, and finally to the rest of the population. The network has grown very quickly....
Marketing Mix - Starbucks
Case study - 4 pages - Brand management
Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea...
Do Mergers and Acquisitions Increase Market Concentration?
Dissertation - 7 pages - Economy general
Mergers and acquisitions (M&A) have been regarded as critical events in the sphere of industrial economics that affect market concentration and simultaneously attract the attention of researchers trying to figure out their impact. Such mergers and acquisitions of two or more organizations...
Marketing Mix - Fitbit
Case study - 5 pages - Sport marketing
Fitbit is an American group founded in 2007 by James Park and Eric Friedman. The company mainly markets products related to the field of fitness, connected watches and other activity trackers. In recent years, the group has shown a significant drop in turnover, the market...
PESTEL Analysis - The electric car market
Case study - 4 pages - Automotive marketing
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the...
Marketing Issues in Humanitarian Non-Governmental Organizations
Dissertation - 15 pages - Brand management
Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using marketing in...
Market and Its Impact on the Business
Case study - 10 pages - Business strategy
Whether a weak or strong economy, it maintains prime influence in how organizations behave and adjust to the macro-level economic factors. Interestingly, the nature of the economy has varying impact experienced by different firms; either positive or negative impacts. For instance, while some...
The operation of the bank and the financial market
Practical guide - 9 pages - Finance
The financial system is part of the economic activity of a country and contributes to its proper functioning. It designates all the regulations and, in general, the institutions that make it possible to connect the organizations that can offer financing and the consumers or businesses that need...
The relationship between innovation and marketing
Essay - 6 pages - Marketing theories
The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but...
Introduction to Financial Markets and Institutions
Course material - 2 pages - Finance
This document contains an introduction course to Financial Markets and Institutions.
Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?
Internship report - 24 pages - International marketing
A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in...
Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market...
Kraft Foods Marketing
Case study - 4 pages - Business strategy
Kraft Foods incessantly continue building on the successes it has achieved by dealing with childhood favorites such as Kool-Aid, Jello, or Mac-n-cheese. This product line has been taken to this 21st Century through the provision of varied recipes that are usually accompanied with innumerable...
Marketing Case Study - Samsung
Case study - 12 pages - ICT marketing
Samsung is a global behemoth, operating in an industry that impacts consumers on a daily basis. Samsung's mission is to inspire the world with innovative technologies, products, and design that enrich people's lives and contribute to social prosperity by creating a new future. Its vision...
Marketing Case Study - Nokia
Case study - 15 pages - ICT marketing
Nokia is one of the significant pioneers in the telecommunications industry. Since its beginning in 1865 as a single paper mill operation, Nokia has established itself as a force of change in the telecommunications, cable, consumer electronics, and computer industries. It began making...
Marketing Mix - Nutella
Case study - 5 pages - Brand management
Nutella is a brand of spread known throughout the world since its creation in 1964. The French are the biggest consumers with almost 3 kilos of products eaten every second, or 230 tonnes, or another 1 million jars per day. In 2017, the group recorded a turnover of 1.56 billion euros. Three in...
Market analysis of KidZania's park
Case study - 7 pages - Business strategy
The Mexican park KidZania created by Xavier López Ancona has expended successfully in numerous countries.. This innovative and educational entertainment venue offers children a unique blend of experiential learning and imaginative play within a simulated city environment. KidZania's growth on...
Seiko and the watch market
Case study - 6 pages - Luxury marketing
Watches have a long history which evolved significantly over time. Here are some examples of how the watch product category has evolved, and the key elements that have changed the nature of competition. The early history of watches was dominated by mechanical watches, which used gears and springs...
Marketing Mix - Ford
Case study - 4 pages - Automotive marketing
The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...
Marketing Mix - Fedex
Case study - 5 pages - Services marketing
The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...
Marketing Mix - L'Oreal
Case study - 4 pages - Fashion and ready to wear marketing
L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in Paris. With...
Financial Market and Sustainable / Green Finance
Dissertation - 18 pages - Finance
In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...
