Miramax Company
Case study - 18 pages - Services marketing
The world of the cinema is a very peculiar one. And because it is a very peculiar one, I choose to study the most peculiar firm on this market: Miramax. This choice has been motivated by the fact that this firm had a very strange story which determines its strategy. While at the beginning it was...
The American revolution: Case study in detail
Thesis - 17 pages - Modern history
In 1763, the Treaty of Versailles ended the Seven Years War between France and Spain against Great Britain. The victory of the latter (gain of French, Canada, of all the territories east of the Mississippi except New Orleans, and with Spanish, Florida) was certainly a matter of immense pride in...
North American Free Trade Agreement (NAFTA) and its consequences
Essay - 5 pages - Economy general
The agreement NAFTA (North American Free Trade Agreement) defines a free trade area of 430 million inhabitants trained by the United States, Canada and Mexico. Signed by the presidents of these three countries on October 7th, 1992 in San Antonio (Texas), the treaty came into effect on...
Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009)
Case study - 18 pages - Business strategy
Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French companies. Indeed,...
The Death of the American Dream
Case study - 2 pages - Educational studies
What is the American Dream? There are as many answers to that question as there are Americans and those around the world who look to the American way as a guiding ideal. For some the American Dream might be achieving professional success, others may seek fulfillment in...
Multi-field approaches of the company: Strategy of Adidas
Thesis - 16 pages - Business strategy
The choice of the international group Adidas has imposed itself. Indeed, we wanted to get better acquainted with the sports market since it has steadily increased over the past years. It still represents a certain future and substantial market share in the market of sporting goods. The...
The American Myth
Case study - 2 pages - Educational studies
The American dream and the nature in which so many Americans struggle to achieve it is an omnipresent theme in Happy and Biff's journey throughout Death of a Salesman. While the brothers both struggle to achieve the American dream, their techniques in handling this struggle...
The Audience Study of the Alvin Ailey American Dance Theater
Case study - 7 pages - Film studies
The Alvin Ailey American Dance Theater company was found in 1958 by an African American ‘'dancer, choreographer and visionary'' named Alvin Ailey (https://www.facebook.com/AlvinAileyAmericanDanceTheater/info). Ailey vision was to establish a multi-racial dance center...
Creating the New American Hospital
Book review - 5 pages - Management
Written in 1993, Creating the New American Hospital: A Time For Greatness by V. Clayton Sherman still has lessons for the twenty-first century hospital. Though issues such as the rise of managed care, cost constraints, litigation and malpractice, changes to Medicare and Medicaid, and low...
Religion and early American identity
Essay - 5 pages - Modern history
Trying to determine what the motives of the migrants to the new world were is a difficult quest because motivations were diverse depending on the colonies. The migrants could be motivated by economical considerations. They thought they could have a better life, to be richer in North America by...
American Interests United: Double-Q's introduction to the South African Market
Essay - 5 pages - Business strategy
As the management team of American Interests United (AIU), we are interested in expanding to new markets with our popular packaged food line. After extensive research, we have been able to discover that South Africa is a rapidly growing market that will be an extremely profitable venue in...
American Jews and politics in the selected works of Philip Roth and Joseph Heller
Essay - 6 pages - Literature
The works of Joseph Heller and Philip Roth are frequently inhabited by American-born Jews. In The Counterlife Roth discusses the association between the American born “Diaspora Jew” to the State of Israel. In Plot Against America it is the reaction of a Jewish family to...
The American way of life in the fifties
Essay - 5 pages - Political science
Between 1947 and 1960, the average real income for American workers increased by as much as it had in the previous half-century. Over the same period, the GDP soared 220%. Consumption of personal services increased by 3 times. In 1960, per capita income was 35% higher than even the boom...
A brief look at the company L'oreal and some of it strategies
Thesis - 12 pages - Business strategy
Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was research and innovation in the interest of...
Maverick Energy Group: Company profile
Thesis - 18 pages - Business strategy
Maverick Energy Group, is a rapidly growing US independent currently positioned to benefit from the current rise in both oil and natural gas prices. Declining production and depletion of existing reserves within the United States is causing increased pressure on state and federal agencies to...
American business in the age of the modern corporation: Government, infrastructure and the corporation
Thesis - 4 pages - Economy general
When analyzing the history of the American corporation, it is tempting to believe that the cause of the rapid rise of large, hierarchical corporation, in a highly concentrated industry is over determined. Historians have advanced theories that explain this “corporate revolution”...
Why ARRA (American Recovery and Reinvestment Act of 2009) is good for America?
Thesis - 4 pages - Political science
The American Recovery and Reinvestment Act of 2009, abbreviated “ARRA”, is a stimulus bill which was proposed and passed by President Barack Obama and the 111th Congress of the United States exactly one year ago. What better way to examine the effectiveness of ARRA than giving it...
Gender in American English: How women are socially muted through speech
Thesis - 3 pages - Social, moral & civic education
This paper will explore the theory that women as a minority group are socially muted through the prevalent use of masculine and male created language in American English to describe common activities at home, work place and in the society. The research was started with the question,...
American Grain Corporation
Essay - 14 pages - Finance
American Grain Corporation: When shareholders are about to invest in project, they need to know what the financial consequences of it are. They need to plan the expenses and the possibilities of return on investment, regarding how long it will take to start earning a profit. To choose the...
The Oakley Company
Case study - 13 pages - Services marketing
The Oakley Company: In this article, we analyze the marketing strategy of the Oakley Company, especially the International one. We will analyze the marketing strategy of the company and its marketing plan regarding the Porter Marketing Mix and its 4Ps. We then, will build a...
L'Oreal company case study: Management and performance
Case study - 49 pages - Management
L'Oreal, the global leader in the cosmetics industry celebrated its 100th anniversary in 2009. The group's history began in 1907 with the development of a formula for hair dye. That was when L'Oreal was launched officially. It is the world leader in cosmetics today. As part of a...
Intercultural management: European Aeronautic Defence and Space Company (EADS)
Case study - 13 pages - Management
During the beginning of the 90's, the European industries of aeronautics and space already cooperate in many partnerships and common programs. Soon the need for gathering seems to be essential to the concentration movements on the US market. Indeed, Northrop and Grumman merged in 1993, as...
Mexico and the USA - A recent history framed by the North American Free Trade Agreement : the borderless economy in a "Neo-Monroeist" order ?
Essay - 7 pages - International relations
In 1994, the North American Free Trade Agreement (NAFTA) represented a turning point in the relationship between Mexico and the USA and was considered likely to resolve key bilateral issues. NAFTA was thus a sort of promising frame to achieve the benefits of interdependence in a...
Study of Latin American societies in the context of urbanization
Case study - 5 pages - Management
One way to understand Latin American societies is to examine issues that cause conflict. These are most common when management tangles with urbanization, this has become a central issue, particularly since the late 1980s that saw the emergence to the "urban crisis" [1] . The articles in...
American colonies
Essay - 4 pages - Modern history
The colonization of North America began in the early seventeenth century and was mainly carried out by Spain, France and England. British colonization was inaugurated in 1607 by the establishment of the first colony, organized around the city of Jamestown, Virginia. Throughout the century, the...
The marketing tools of the low cost airline companies
Thesis - 31 pages - Services marketing
The low cost concept was first introduced in 1971 in the United States, with the launch of a new company called "Southwest Airlines". However, the concept only gained popularity and set the cash registers ringing with the creation of Ryanair in 1991. Backed by its pioneering pricing...
Analyzing the strategies of a transnational company in a host country- Case of Toyota Motor Corporation
Thesis - 10 pages - Management
To further illustrate the key points of international business management, this paper aims to demonstrate how to prepare the situational analysis for a transnational company by establishing Toyota Motor Corporation's business in United States, one of its host-country nations, as an...
Memo on the dispute between Harrods Limited and Dow Jones & Company Inc.
Case study - 3 pages - Business strategy
First of all, service being of utmost importance to a lawsuit since it determines the legitimacy of the entire litigation, Harrods should have either ensured that Dow Jones International Limited (DJI) was authorized to accept service on behalf of Dow Jones & Company Inc. (Dow Jones), or...
Analysis of the American musician, actor and composer Richard Wayne Penniman, better known as Little Richard
Essay - 4 pages - Arts and art history
Richard Wayne Penniman, better known as Little Richard, is an American musician, actor, and composer, who throughout six decades was the leading figure in the American musical stage. Together with other singers, Little Richard was at the root of the creation of such genres as...
Parent/Child relations in American Literature
Essay - 3 pages - Literature
Throughout American Literature, one can notice many writings focus on either mother/daughter relationships or father/son relationships. These relationships are described in various ways, but one very common way involves parental love towards sometimes unappreciative children. This...
