Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009)
Case study - 18 pages - Business strategy
Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French companies. Indeed,...
American Airlines vs. Southwest Airlines
Case study - 10 pages - Finance
The Airline market is facing problems across the years. Before, national companies were leader in their countries, but with the opening of the airline market, the deregulation of the industry and the globalization phenomenon thousand of new airlines have borne. What does it mean? Traditional...
Religion and early American identity
Essay - 5 pages - Modern history
Trying to determine what the motives of the migrants to the new world were is a difficult quest because motivations were diverse depending on the colonies. The migrants could be motivated by economical considerations. They thought they could have a better life, to be richer in North America by...
War and the American Presidency : Arthur Schlesinger
Book review - 4 pages - Political science
War And The American Presidency was written by Arthur Schlesinger Jr., who used to be an adviser for Adlai Stevenson's campaign and a special assistant to President Kennedy . He participated in the founding of Americans for Democratic Action, “America's oldest independent...
African Americans in Oklahoma
Tutorials/exercises - 4 pages - Modern history
The “All-Black towns” of Oklahoma represent a unique segment of American history. Neither in the deep south nor the far west did so many African Americans come together to create and govern their own communities. Between 1865 and 1920, African Americans had...
The American's with Disabilities Act
Case study - 5 pages - Other law subjects
The Americans with Disability Act provides the unique opportunity to enhance self-determination, choice, and greater freedom for all men, women, and children with disabilities in the United States. The most significant movement was the black civil rights movement of the 1950's and 1960's....
African American Children's Literature and the Quilting Trope
Case study - 6 pages - Modern history
African American children's literature is rich with significant themes and tropes that educators can effectively use to teach about important events, figures, and historical facts in a culturally sensitive way to a diverse classroom of students. It is extremely important that teachers have...
Feeding the American Family: Feminism and Food
Essay - 6 pages - Social, moral & civic education
Due to the multiplicity of duties and roles families play in American society, women with families face the increasingly difficult task of managing food preparation and providing nutrition for their families at once. Women with full-time careers must both conduct their own lives and care...
Anticommunism and Racism: Forging African American Identity in a Binary Mirror
Essay - 4 pages - Social, moral & civic education
Cold War America was a world of binaries. In a quest for patriotism, white United States citizens defined themselves by mirroring against what they were not: they were Capitalist because they were not Communist, heterosexual not homosexual, coupled not single, Americans not Russians. Black...
"A Hideously Difficult Task": An Exploration of American Racial Identity through the Works of James Baldwin
Essay - 6 pages - Literature
In a style similar to other minority works of literature, James Baldwin's writing encompasses the recurring theme of identity—what it means and from where it originates. This theme stems from incomplete identity of the black American community. Baldwin's writings try to explain the...
Adolescent substance abuse among Hispanic, African American, and Caucasian populations
Tutorials/exercises - 5 pages - Social, moral & civic education
Substance abuse has been a significant problem for adolescents in recent years, prompting many community programs for awareness, prevention, and treatment. In a recent survey of nearly 50,000 U.S. students, nearly 50% of high school seniors and 20% of eighth graders reported having used marijuana...
Critically analyse the decision in the House of Lords' decision in the American Accord
Essay - 9 pages - International relations
The globalisation of trade brings with it greater risks than internal trade, with the differences in business practices, application of local law, combined with external political factors . The four main risks applicable when dealing with global trade are foreign law and the ambiguity of what...
The new American musical: How the musical has changed to attract a new audience?
Essay - 6 pages - Film studies
Throughout the greater part of the twentieth century the American musical has entertained audiences of all ages and backgrounds. The musical has become a reflection of American life: sometimes tragic, somewhat unpredictable, but always persevering. The American musical has...
Creating the New American Hospital
Book review - 5 pages - Management
Written in 1993, Creating the New American Hospital: A Time For Greatness by V. Clayton Sherman still has lessons for the twenty-first century hospital. Though issues such as the rise of managed care, cost constraints, litigation and malpractice, changes to Medicare and Medicaid, and low...
American Interests United: Double-Q's introduction to the South African Market
Essay - 5 pages - Business strategy
As the management team of American Interests United (AIU), we are interested in expanding to new markets with our popular packaged food line. After extensive research, we have been able to discover that South Africa is a rapidly growing market that will be an extremely profitable venue in...
Dragon ladies and China dolls: Images of Asian American women in American film
Essay - 6 pages - Film studies
The image of Asian American Women in film has undergone many changes from the 1920s to today. With stereotypes such as “dragon lady” and “china doll” and the practice of yellow-face, Asian American actresses had plenty of obstacles in the world of film. Actresses...
A study of the beginnings and effects of country clubs in American society
Essay - 6 pages - Social, moral & civic education
In today's current society, there is an aspect of social life that is experienced by a portion of those in America's middle and upper classes. This aspect is the country club, which is major part of some American's lives. In present times, such institutions are viewed as places where...
American Jews and politics in the selected works of Philip Roth and Joseph Heller
Essay - 6 pages - Literature
The works of Joseph Heller and Philip Roth are frequently inhabited by American-born Jews. In The Counterlife Roth discusses the association between the American born “Diaspora Jew” to the State of Israel. In Plot Against America it is the reaction of a Jewish family to...
The African-American cinema: Between protest and integration
Thesis - 4 pages - Film studies
The invention of cinema happened at the very same time as the establishment of the segregation in the South. This social and political system, which advocated prejudices and inequality of races, is definitely going to stigmatize the nature of the relationships between the American cinema...
The general oil market and the American oil policy
Thesis - 14 pages - International relations
Since the Industrial Revolution, energy is an international concern: one fifth of international trade of goods is the supply in energy of the companies. At the beginning of the century, oil became the most important energy source. Today, oil represents the most important share of the energy...
Organizing a global company: the Caterpillar case
Essay - 14 pages - Business strategy
Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking...
The American Revolution 1776-1783
Essay - 5 pages - Modern history
The American Revolution is one of the biggest events that durably affected the American population: first this conflict was the only one that ever took place on their territory, and secondly it opposed American people themselves in a merciless civil war. Before 1775, the...
Habits of the Heart Individualism and Commitment in American Life
Book review - 9 pages - Social, moral & civic education
Robert Bellah's Habits of the Heart Individualism and Commitment in American Life chronicles the history, definition and present condition of individualism in America, and how it has affected the lives of modern society. Bellah attempts to define individualism by mapping its evolution...
The melting pot revisited: Supporting research into the genetic diversity of the American population
Thesis - 14 pages - Sociology & social sciences
The advent of the genomic era has brought with it a host of opinions regarding to what ends genetic tools ought to be applied. There is a growing interest in research that will illustrate the genetic diversity of populations. Advocates suggest that research detailing unique features of...
How Korea impacted American foreign policy throughout the second half of the twentieth century
Thesis - 9 pages - International relations
“It is part of the general pattern of misguided policy that our country is now geared to an arms economy which was bred in an artificially induced psychosis of war hysteria and nurtured upon an incessant propaganda of fear ” proclaimed General Douglas MacArthur on May 15, 1951 in a...
A look at American Depository Reports
Thesis - 15 pages - Finance
Since 1980, the value of U.S.investment in non- U.S.equities has grown approximately 100-fold to $1.9 trillion .The first ADRs were introduced in the United States in 1927 when JPMorgan issued receipts for the British retailer Selfridges. Prior to the 1980s,ADRs primarily were used by foreign...
The American reality: Life in the working class
Thesis - 19 pages - Sociology & social sciences
In 1848, as the spread of capitalism and the Industrial Revolution were forever changing the social, political and economic landscape in Europe and America, early social theorist Karl Marx defined the working-class as those “laborers who must sell themselves piecemeal… a commodity like...
American history: A chart on the causes and effects of the revolutionary war
Thesis - 7 pages - Modern history
Throughout the mid-1700's resistance to British control in the colonies grew as Britain tried to consolidate their empire through a series of ordinances after the Seven Years' War. Although the passage of the Stamp Act, Declaratory Act, Sugar Act, and the Townshend Duties did not inevitably hurry...
The American West: A clash of social, cultural, and environmental forces
Thesis - 9 pages - Modern history
The character of America was largely shaped by the American experience in the West from the early 1700s until the present day. Although the values of freedom and equality under the law had been established in the East during the colonial and revolutionary periods of American...
Biographies of three African American aviators
Thesis - 7 pages - Journalism
The following document presents an overview of three distinct and influential African American pilots from the 1920's and 1930's era. Following World War I and II, many African American men and women began to dream of become pilots. Unfortunately, the situation in the United States...
