Advertising and social influence
Thesis - 3 pages - Social, moral & civic education
Advertising is the most prevalent form of communication. The ubiquitous nature of advertising is mind boggling to say the least. According to David Shenk's book Data Smog, on an average day in 1971 Americans were exposed to about 560 advertising messages a day. By 1997 that...
The influence of advertising and medias on children
Essay - 10 pages - Management
It has become obvious that advertising is designed to influence children. Advertising has an impact on their needs, their desire and their requests. How has it evolved in this way and what are the reasons of this interest for such a young audience? How can we define...
Micky Pant's strategy: An innovative tool in Reebok advertising policy
Case study - 16 pages - Services marketing
Vice-President of global marketing at Reebok, Micky Pant, implemented a renewal of Reebok branding strategy, especially by developing new media concepts. He was the coordinator of several marketing campaigns, such as the tremendous "Terry Tate, Office linebacker" TV ads, presented in 2003 during...
Provocation in advertising
Thesis - 7 pages - Business strategy
The public is bombarded with hundreds of advertisements through the media everyday. As a result of this, it has become difficult for the customer to differentiate advertisements and no wonder they pay less attention to it. In such situations, it becomes increasingly important for advertisers to...
International advertising: "Global" advertising or "local" advertising ?
Dissertation - 31 pages - Services marketing
Consumption is at the core of the capitalistic world. In order to take people into buying your specific product, companies bet on advertising. The bottom line is: how can one marketing campaign convince every single person around the world? Should the campaign be global or local? In order...
Advertising influence on impulsive buying
Essay - 22 pages - Services marketing
In this chapter, you will find a summarizing overview of the study of impulse buying and advertising. It explains fairly about the two discussed main topics, impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to...
Advertising influence: Let's drink to sophistication
Thesis - 2 pages - Social, moral & civic education
W.C. Fields, American vaudeville and motion picture comedian, one time joked, “Once, during Prohibition, I was forced to live for days on nothing but food and water” (W.C. Fields Quotes). To the dismay of many, the Eighteenth Amendment to the United States Constitution banned the sale,...
Advertising and body image
Essay - 3 pages - Services marketing
There has been a decrease of Women's ideal weight as depicted in magazine in the last 40 years, and the average model is more than 20% underweight (Wiseman, Gray, Mosimann, and Ahrens, 1992). A staggering 99% of traditional women models are found to be underweight (Halliwell and Dittmar, 2004)....
Advertising photography
Thesis - 2 pages - Social, moral & civic education
Modern age is the age of advertising and all advertising involves pictures, whether still or moving. Our day starts with the newspaper and can we imagine a newspaper without advertisements? Preparation of advertisement material is a joint effort of photographers and other creative...
Adaptation of Kellogg's Advertising Strategy for the Argentinian Market (2010)
Case study - 17 pages - Services marketing
The following report will analyze the British advert for Kellogg's Bran Flakes, which is endorsed by Chris Hoy, a triple Olympic champion in Beijing in 2008 (www.kelloggs.co.uk, 2009). The aim of this report is to take this advert and make alterations to it so that it can be used in the South...
Advertising and communication - published: 29/09/2010
Case study - 10 pages - Management
In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...
Advertising agency: A presentation
Presentation - 12 pages - Services marketing
Full service agencies include some or all of these divisions - AOR, DM, PR, Web / design, event management etc. to deliver IMC solutions. Multiple sister agencies with independent operations can handle competitive accounts. It could be periodic or because of friction, change of staff at the...
Implications of advertising
Thesis - 2 pages - Services marketing
Consider a method of persuasion that an audience would consider entertaining, experience about 3000 times everyday, and not even understand that they were being influenced. It almost sounds too good to be true. Amazingly, advertisers have mastered this technique, and the implications are...
When Advertising Rules Change... the Reebok Case
Case study - 8 pages - Services marketing
Since the mid eighties, companies have understood the importance of including marketing and communication in their strategies. Over the years and thanks to a globalization context, competition started to increase and firms had to justify their position on their respective markets. With the...
Relaunch the BMW C1 - advertising copy
Case study - 9 pages - Services marketing
Introduced in 1999, during the car fair trade of Frankfurt, the BMW C1 scooter was a breakthrough in the two-wheeler world. It was the first scooter that you can ride without wearing a helmet. It is an advanced hybrid form between an automobile and a motorcycle. After having sold 10,614 units in...
The role of street marketing in advertising
Thesis - 4 pages - Services marketing
Agencies specializing in urban communication, mail flyers, leaflets or other media in order to inform or educate an audience about a brand or product are called street marketing agencies. This kind of local communication is very effective. Direct contact with the public is possible through this...
A viral advertising campaign: "Terry Tate" launched by Reebok in 2003
Case study - 5 pages - Services marketing
Today the sporting shoes and apparel market is highly competitive and has reached the maturity stage. At this level companies have to differentiate their offer in order to win new market shares or at least keep their position. This differentiation must be done on two levels: product...
Advertising planning: The Toyota Matrix
Case study - 24 pages - Services marketing
The central focus of the Toyota Matrix campaign is to create an interest for the car among the U.S. gay and lesbian population and to generate traffic to the car dealerships. The campaign is targeted towards gays and lesbians ages 18 to 34, who are interesting in stylish and appealing products...
IKEA's advertising
Case study - 14 pages - Management
The 'home sweet home' is back. From now on, the house will be perceived as a protective bubble which opens to the external world, and is also as a place where each one develops their personal activities. The consumers have an increasingly large choice, in the extremely vast options of...
Benetton Group's advertising campaigns, an expression of our time
Essay - 17 pages - Services marketing
Benetton was founded in an Italian town in 1955 by Luciano Benetton and his brothers and sister. The first store was opened in 1969. Today, the Benetton Group is present in 120 countries around the world, and is engaged in the manufacturing and distribution of clothing, undergarments, shoes,...
Diversion and advertising
Thesis - 8 pages - Services marketing
The basis for success of any diversion is a shared knowledge specific to each country, group or culture. Many diversions for remain obscure to foreigners if they do not make an effort to understand the context. Every element is capable of being interpreted in various ways. The simple act of...
Starting a career in advertising: Survival tips for an account executive
Thesis - 3 pages - Social, moral & civic education
The lure of working in advertising is almost too much to resist for any person who considers herself even slightly creative. The thought of being associated with all the glamour, the joy of being involved with the process of creation of effective, entertaining advertising appealing...
Advertising and communication
Case study - 16 pages - Management
The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project...
Analysis of advertising a consumer product: Coca-Cola (2006)
Thesis - 2 pages - Services marketing
This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous bottle....
Logos, pathos and ethos: Shifts in advertising techniques
Essay - 4 pages - Services marketing
Advertisement appeals to our most instinctive and irrational feelings. Who would think you can actually lose 50 lbs with the Ultimate Fat Burner and resemble the astoundingly beautiful young woman who advertises it? Who would think McDonald's employees are willing to give you fries and a...
Things you should know about advertising photography
Thesis - 3 pages - Computer science
Modern age is the age of advertising and all advertising involves pictures, whether still or moving. Our day starts with the newspaper and can we imagine a newspaper without advertisements? Preparation of advertisement material is a joint effort of photographers and other creative...
L'Oreal: communication and advertising strategy
Case study - 10 pages - Management
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...
Advertising in Sport
Essay - 10 pages - Services marketing
Today, sport occupies an important place in the advertising arena. However, it was not the same before. This connection appeared in the middle of the 1980s. Indeed, the public investment has been huge in sports where people came together such as in the case of the football and tennis. In...
Dove advertising campaign
Case study - 18 pages - Services marketing
In the modern days, media is everywhere. Communication is not only essential, it has become a necessity. Media includes the choice of advertising channels, for example, television, radio, newspaper, direct mail, and to be recognized, it is important to stand apart from the others. The...
Advertising on the radio
Case study - 48 pages - Services marketing
Advertising, in general, expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don't just pop out from nowhere, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound,...
