The DVD-D is a standard DVD that can be used only for several hours after the card board sleeve has been opened. But the sleeve can be opened anytime: now, in one day, in one week, in one month or in several years. Then the DVD-D has a restricted lifespan of eight hours, after which it will be more readable by some platforms. The technology is compatible with any type of DVD drive (DVD video players, DVD-ROM drives, DVD game devices). It does not require any hardware change. The automatic erasure of the DVD-D is made possible thanks to a technical process consisting in deteriorating the layer of aluminium, presents on the surface of the disc, by a substance non-toxic released at the time of the opening of the nut fixed on the DVD-D.
[...] For its part, the jacket of the DVD is a sticker stuck on plasticized packing. Lastly, a label stuck to the back of the package acts as instructions. II) Situation analysis Product analysis The strengths Regarding the strengths, we can underline that the DVD-D has the same range of price as video rental, there's also no disk return. It is quite interesting for the youngster because it is cheaper than a standard DVD, and because there's no constraints to bring the DVD back. [...]
[...] Promotion A dozen of films are accessible nowadays. In USA, Disney studios & MGM are already interesting in this type of life limited device. They are testing the technology of the Flexplay American firm, based on researches of General Electric. Technicolor, subsidiary company of Thompson, made the disposable DVDs tested by Disney. The DVD used by Cdiscount is made by SNA, located in Tourouvre (Basse-Normandie). But the technology is different from these of Flexplay. IV) Conclusion We can say that our opinion [...]
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