Benchmarking is an important activity in the analysis of E-Business web sites. The primary reason being that today E-Business is highly competitive, with customers having lot of options and hence the E-Business web sites have to keep up with standards or else risk losing customers. Benchmarking offers a reliable method for a company to evaluate its performance against the E-Business performance of its similar competing organizations.
[...] Importance of benchmarking of E-business sites Benchmarking is an important activity in the analysis of E-Business web sites. The primary reason being that today E-Business is highly competitive, with customers having lot of options and hence the E-Business web sites have to keep up with standards or else risk losing customers. Benchmarking offers a reliable method for a company to evaluate its performance against the E-Business performance of its similar competing organizations. According to the 8-second-rule, after an idle time of about eight seconds most visitors leave a website and therefore potential customers turn away, that implies financial losses for the business. [...]
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