Internet marketing services, popularly also known as online marketing, web marketing, i-marketing, search engine marketing or e-marketing is a new age Internet driven phenomenon that essentially deals with marketing of products and services on the Internet. The Internet has opened up a huge market and a new domain altogether. Any business that wishes to grow and explore new horizons is bound to have an online presence and with e-commerce gaining in popularity, marketing of services and products via the Internet has become a necessity. The internet is a highly interactive media and marketing of products over the internet elicit instant responses and result in quick sale. Internet marketing has a huge scope as it encompasses wireless communication, email, Internet, electronic customer relationship management systems and managing of digital data. The process of marketing products and services over the Internet involves various stages of customer engagement cycle such as search engine marketing, search engine optimisation, bulk mailers and strategic placement of banner ads. Several business models associated with Internet marketing services are:
[...] Forum posting services offered by specialised companies include various services such as: Researching for the right kind of forums Creating accounts with appropriate profile for the right impact Making adequate number of posts on the forums that are in tune with the business Create new threads and replying to posts that are relevant to the website concerned Making signatures on few targeted keywords Forum paid posting is slowly but steadily gaining in momentum since the Internet has evolved into a lucrative marketing channel with unlimited potential for growth. [...]
[...] Forum Posting Service-A New Age Marketing Concept Forum posting service is a new age innovation fuelled by the Internet that has caught the fancy and imaginations of online marketing experts. The concept is very simple- where social networking sites on the Internet are used to market the products and services. Also known as social media marketing, the posting service providers are actually companies that research and find the right kind of forums to highlight a particular product or services and thereafter creatively post articles, links and content to promote a website. [...]
[...] The Internet threw up opportunities for businesses and with the advent of e-commerce and secure payment gateways, businesses all over the world began to make a beeline for functional website designing and search engine optimisation techniques. Some of the key features of search engine marketing techniques include: Initial search engine ranking analysis Effective Key Word Research Key Word Selection Strategic Keyword placements Spam review Meta tag Optimisation Theme Analysis Hosting and Web Design analysis Designing Websites and making them compatible with search engines Optimised web pages are spidered, crawled and indexed The HTML code of the web pages are properly coded to ensure high ranking Effective content development to appeal to visitors Advertising on other websites to ensure a larger following Monitoring and reporting of search engine ranking of websites Consultations and suggestions over email Professional consultations over phone Another recent development is the ppc search engine marketing or the pay per click search engine marketing, which is essentially a tactic used by online marketing experts to lure online traffic to a particular website in lieu of some financial rewards. [...]
[...] The Internet has also thrown up various lucrative opportunities for them. There are numerous websites that act as platforms for the freelance article writers and content developers to bid on projects. Geographical barriers are no more valid with the World Wide Web acting as the friendly gateway for freelance article writers across the globe to work for anyone in any part of the world. The freelancers are required to adhere to schedules and deliver quality work consistently. In lieu of their [...]
[...] SEO consulting services is a relatively new area of specialisation that has gained popularity and importance due to the upsurge in e-commerce, increasing use of search engines and most importantly the penetration of the Internet to the remotest corner of the planet. This phenomenon is here to stay and will continue to grow as companies jostle for a place in the World Wide Web. Freelance Article Writing-The New Age Career Option Freelance article writing has evolved into a good career option for many in today's internet driven global scenario. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
