The first ad that appeared on the web was posted in 1994 by AT&T on the website HotWire.com. Created by the interactive agency Modem media, the size of this banner - 468x60 pixels - became the standard size of the classic banner. The contract, signed in April, 1994, concerned a period of twelve weeks, for a $33 000 budget. This ad was created in the form of a promotional banner. As a matter of fact, since the first fruits on the web; advertising was quickly discovered as a reason to be greatly favored. Advertising is an easy source of financing for websites. All search engines can be considered as sons of "Archie" which was created in 1990 by Adam Emtage, who was a student in the University of Quebec, to search documents on the web. Most of the search engines popular today were originally created by students. Around the same time as advertising, one of the first search engines, YAHOO, was created by American students from Stanford University, (1994) and immediately became the first tool used by internet users. Subsequently, Lycos and Excite were born in 1995 (from students of Pennsylvania and Stanford). In 1995 and 1996, ALTAVISTA (created by a French man for Digital Laboratories) and VOILA (France Telecom) arrived on the internet. Finally, two students from Stanford again- Sergei Brin and Larry Page revolutionized this business.
[...] It says that on line advertising must to respect the comfort of navigation of the that “each announcer must to be identified clearly”; and the advertising as well. So, the first electronic ad couldn't' have been possible today. If the electronic advertising is an excellent and not very expensive market; this business is not very easy because of the very bad image of invader that announcers and publicist have. It's quickly, the arrival of a multiplicity of spams, floods, spywares and pop up ads on our mailbox and web pages. [...]
[...] Google has also subjected to criticisms because of the allowance which they gave to advertisers to bid on any search terms, including the trademarks of their competitors and also about the payment terms for webmasters. Indeed, Google starts to pay when an account reaches $ 100, but many sites, don't reach this amount before long time; sometimes few years. During this time; Google invests this money; $370 million in 2006 and considered this money as "accrued revenue share" in the Google's balance sheet. [...]
[...] It can materialize under the shape of an image, a link or contents supplied by the partner. Classified announcements: It's similar to drafted classified ads (small announcements). Announcers can use it to be known with the visitors. The purpose is to incite the person to contact the company. Slotting fees: An Honorary is paid to a media company by an announcer with the aim of obtaining a privileged space on their site or the exclusivity of a category. Sponsored Links: Do the promotion of a Web site from keywords typed by the Internet users search engines. [...]
[...] AdSense for Search AdSense for the searches is a means for the publishers of web sites to supply to their visitors some research services Google on Web and on their sites and to perceive a payment in exchange for the display of announcements Google on the pages of research results. AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, in the same way that with AdWords, the publisher is paid only if the ads on the page are clicked. [...]
[...] More over, it exists a litle software; AdSense Preview Tool which help to avoid the “click by accident”. Some webmasters create sites tailored to delude searchers from Google and other search engines onto their AdSense site to make money from visits. These sites often contain nothing excepted automated content which are centered around known high-paying keywords. Many of these sites use content from other web sites, such as Wikipedia, to attract visitors. These practices, previously authorized are henceforth forbidden. Another disloyal method consists in many clicks on competitor's ads to increase his costs. [...]
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