In February 4, 2oo4, Mark Zuckerberg left the prestigious Boston University and along with his roommates , Dustin Moskovitz and Chris Hughes, created the The Facebook. Facebook brings together more than 190 million users worldwide (600 000 new members per day) 70 % of who are from outside the United States.
Peter Thiel, the founder of PayPal, was the first to believe in the potential of this platform right from its predecessor - FaceMash. He provided $ 500 000 for the development of the company in the fall of 2004.This social network that allows millions of users to exchange personal data and communication at the time was already looked like it had a huge potential for a business model that was based entirely on online advertising.
Ever since its inception and even now, Facebook has a continuously increasing number of applications. Today there are 52, 000 and everyday, about 140 new members are being added.
Its features (like the following two) are numerous
1)writing a message on the page or "wall" of one's friends, commenting on a picture
2)subscribing to a particular group or chat in real time via an integrated messaging system
In short, the interaction between the profiles on Facebook and friends is the priority. Its aim is to consolidate and build bridges or even a community between users. It can be translated into over thirty languages. Last October the site announced that it had set up its International headquarters in Dublin in Ireland. A few days later, the company announced the that it would soon be opening an office in Paris. Is this Mark Zuckerberg's way of rewarding the assiduity of the French? They are nearly 7 million "facebookers" in France.
With its 190 million users, Facebook's business model is the stuff of dreams. However, the group's expenses increased significantly faster than its revenues did and this made the company unable to turn a profit. Facebook's business model was based and tailor made for free service for its users but this seems to be causing a problem to achieve a sufficient turnover. Thus, it appears that Facebook needs to develop its revenue streams as well as create new ones.
As we all know, Facebook is a hugely popular social networking site and in early 2009 recorded more than 190 million active users. These users, at the very least, visit the site once a month.
If the fact that it operated in English was an obstacle to non- English speaking countries, the Facebook group has remedied this by developing it in several other languages including French. This has resulted in gaining it 7 million more users in France.
Facebook allows its users to enter personal information and interact with other users. This is a web platform on which anyone can build their profile and also invite friends to register on it. One can often find old classmates or make new friends.
[...] The system at first glance looks interesting, because you can implement targeted advertising based on the criteria chosen, but it does not meet much success because users prefer to create a group through which they convey information (advertising an event or other) by posting it to their friends, and the network does the rest because it is still free / advertising in the news This is the most perverse form of publicity. It appears on the homepage of users, in line with news that details the activity of friends. That is the place most watched by users who like to know what their loved ones are doing (adding photos, comment on the page of a friend, dumping their girlfriend . [...]
[...] The objective is to consolidate and build relationships, and even a community between users. Translated into over thirty languages, the site announced the implementation of its international headquarters in Dublin, Ireland last October. A few days later, the company referred to the forthcoming opening of a Paris office. Is this a way for Mark Zuckerberg to reward the attendance of the French? There are almost 7 million "Facebookers" in the Hexagon. Compensation: With its 190 million users and 600,000 new members per day, the business model of Facebook had the ability to dream. [...]
[...] We now arrive at the eternal problem of Facebook : making money. Since the beginning of the adventure, the boss of Facebook has prided himself on providing a free service that is used primarily to improve the lives of users and make people happier. Assuming that it takes investment for 1 to 2 years in a social network before you can draw concrete benefits, why do we continue to invest time and energy in a platform that, after 5 years existence, yet does not generate profits? [...]
[...] Thus, it appears clear that Facebook needs to develop its revenue streams, and create new ones . Sharing: Many players have brought their skills and resources, both to help design the tool, as well as to fund its creation and development. Many people benefit from this network, whether they are users or advertisers. Others want to enjoy the possibilities of this tool, within the limit of ethics. Finally, several groups are in conflict with the model, and its role as a social network. [...]
[...] Actors in opposition who challenge the " Facebook machine The first of the those who oppose it are pressure groups that are created as and when the evolution of social network and its terms of use takes place, for example during discussion regarding limitations and conditions which gave Facebook ownership of photos posted on the site. Many pressure groups have been created (ironically on the Facebook network) to denounce these practices that affect confidentiality and privacy. These movements of protests were relayed by numerous media such as newspaper articles on paper or electronic media, radio, or television. [...]
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