The Spanish way of life

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The Spanish way of life

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Abstract

Typically, the Spaniards have traditional tastes: they show a predilection for cooking in their own region. Their daily diet, known as the "Mediterranean diet" is characterized by a predominance of seafood, vegetables, fruits, olive oil, wine and salads. The Spanish are among the other European consumers, who consume the maximum quantity of fruits. About 70% of Spaniards consume fruits every day as against 59% of Germans, 54% of English and French.

Presentation of country
1. The eating habits in Spain and other EU countries
2. The Spanish consumption today and its consequences
3. Spanish consumption by income
Identification of the target
1. Breakdown of segment by age and sex
2. The socio-economic and cultural status of the 30 something's
3. Identifying the motivations
Study of the chosen market segment
A market situation in the country
1. History of the textile and clothing in Spain
2. The production of textiles and clothing
Presentation of the three great leaders of the market
Conclusion

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Extract

[...] The lower participation rate for women is not totally due to the image of the Spanish woman in the home, thus a cultural phenomenon but also an economic phenomenon. Identifying the motivations In general, the 30 something category perceives and is perceived as more homogeneous in the beginning of maturity and also during the age at which he builds his life, thus realizing the aspirations and dreams. This is the age for taking responsibility for the couple and as parents; this is the age for construction of the family unit. [...]

[...] Now Mango is the second largest exporter of the Spanish textile industry behind Inditex. Currently, Mango is one of Spain's most famous brands in the world. Value in the overall population: quantitative and qualitative data We can see an evolution in the consumption of clothing in Spain. The Spanish women spend on average 389 euros per year as against 242 euros for men. The Spaniards spent an average of 214 euros in children's clothing. Women spend more money than men in this sector. [...]

[...] Moreover, the competitive position of Spanish industry suffered from the price appreciation of the euro against the dollar and currencies linked to them, especially against Asian currencies. The production of textiles and clothing: The industry is an important sector of the Spanish economy. In 2003, the apparel industry in Spain grew at of total industrial production in the country, which accounted for of GDP. The production of textiles fell by almost 10% between 1999 and 2004. On the other hand, Spain produces more garments for women than for men. [...]

[...] The Spanish market for fashion is one of the most competitive markets in Europe and has not yet reached its saturation point. This is despite the fact that, even if the groups of specialized channel such as Inditex and Mango perform more than half of their turnover in terms of their business outside Spain. In addition, many small operators are out to conquer the country, after having acquired a solid position at the regional level. Today brands like Zara and Mango are symbols of Spain abroad. [...]

[...] It appears that: 60% of the adult Spanish population uses a size larger than 44, which is considered the last traditional size. Of these are women aged between 18 and 35 years. Against this backdrop, fashion XXL is no longer just seen as an "unconventional" option, but as a real necessity. Several companies like Kanak and Superline A have introduced this size to the apparel market at reasonable prices. We are also seeing a boom in luxury brands and increase in the outlets that are increasingly valued by Spanish women. [...]

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