The changing face of Facebook

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The changing face of Facebook

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Abstract

Social networking sites are the new lifeline for communication. These sites have benefitted the student community, employers, companies and even people who are looking out to connect with like-minded people. Among these sites, Facebook assumes great significance and is virtually dominating the cyberspace. Originally created to bring together Harvard students, Facebook has rapidly expanded to other American universities as well. It became a part of the global internet system in May 2007, and has become an indispensable social tool, especially for young people and students.

Introduction
History behind the success of the website
Technological risks
The problem of confidentiality
The Beacon scandal of publicity on Facebook
The use of Facebook by companies
Conclusion

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[...] The first risk was that the code was used by hackers to find new loopholes in the architecture of Facebook and thus make the site's security even more precarious. Put simply, the danger is that a hacker will find his way into users' personal data. The site TechCrunch was the first to relay information and the expert who edited the article said he "sees the same elements in the code that reveals hidden aspects of the platform and provides a potential basis for intruders. [...]

[...] According to a study by the American Execunet of the recruiters have used Facebook to learn more about some candidates. About 43% said they had rejected a candidate based on information gathered. Even prestigious universities of Oxford and Cambridge claim to have used these applications to undertake additional research on their future residents. Conclusion The dangers of Facebook are numerous, and some are easily solvable by the Internet The best way to avoid exposure (except that of does not create an account) is to remain constantly vigilant for the content of their profile, [...]

[...] At the launch of Beacon, Mark Zuckerberg told representatives from 200 groups among the strongest in the US: "We will help your brand become part of daily conversations that occur every day between members." But the outcry of publicity generated by this announcement has forced Facebook to make this an optional system. Hence, the user decides if he wants to show his friends what he buys. "We have made many mistakes in designing this feature, but we have learnt how to manage them. [...]

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