The lure of working in advertising is almost too much to resist for any person who considers herself even slightly creative. The thought of being associated with all the glamour, the joy of being involved with the process of creation of effective, entertaining advertising appealing to a wide variety of audience, the absolute power to be able to influence the masses – is enough to make even the sanest individual drool. So off they go to the nearest agency, CV in hand.
[...] You know what is happening and you won't get a nasty surprise in the morning because of a misunderstood brief. b. The creative or the production teams will feel that you are with them and working as hard as them in getting the job done. This will make them respect you since you help when they need it. c. You are the final authority on what can pass through to the client so you need to check the material to the best of your ability with a meticulous eye for detail Cut them some slack When you have more time for a job, give the team more time. [...]
[...] Creative: The team of people who you have to make friends with even if you hate them for making you late with a layout or giving you outlandish creatives usually not targeted to the desired audience just so that it can win an award. However, the maximum joy from your job is likely to come with your interactions with this team and what they do with the directions you give. This is why you joined advertising in the first place. [...]
[...] There are also experienced production people who have worked on printing and production for years and have an eye for what may go wrong in the final rendition of the layout who manage each production and printing job. However, these are also the guys who may hoodwink you at the first given opportunity since you are never likely to know as much about their job as they do, it being a tad technical. So learn quickly how much time something is likely to take to complete keeping in mind that there may be other work in the queue. [...]
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