Since June of 1997 the words "Harry Potter" have become part of household vocabulary all over the world, and the bases for a seven book series. The story is of a wizard, Harry Potter, as he tries to pass and survive his seven years at Hogwarts School of Witchcraft and Wizardry. Potter, unlike his fellow peers, was not raised around the "wizarding" world. Instead his aunt and uncle, who are not wizards, raised him. Potter soon realizes that his parents were great wizards, as is he, and that he is famous for being the only one to survive the dark lord, Lord Voldermort. In order for Potter to graduate he must face the dark lord, who gains his power as Harry matures. Along the way, with the help of some friends like Ron and Hermione, Potter must discover a lot about his past, his family, and himself.
[...] The fifth was the fastest selling book in history with about 5 million sold in the U.S. in the first twenty-four hours and about 1.8 million sold in the U.K. in the first twenty-four hours. Compare that to the 372,775 copies of the fourth book sold in the first twenty-four hours in the U.K. The fifth book also soared in the amount of books pre-sold at 1.3 million copies. The sixth installment in the series took the records reached by the fifth book and crushed them. [...]
[...] She claimed that Rowling took her creation of “muggles” and that Rowling got the idea of the name Harry Potter from her own Larry Potter. The holders of the film rights to the series, Scholastic and Warner Bros., sued her, claiming that there was no violation of her copyright or trademark. Five months later in March of 2000, Stouffer countersued, claiming that her ideas were stolen by Rowling. Two and a half years later in September 2002 the curt ruled in favor of Rowling. [...]
[...] With there being such an extreme variety of paraphernalia, the Harry Potter market becomes a highly competitive, but definitely beneficial, field. With years of continued success with consumers, the Harry Potter label has become a brand. Because of acknowledged words like “quidditch” or and how much money that has been made, the brand has become well- known and respected. World wide sales and translations of books, tickets, and merchandise sales, have accumulated into billions of dollars in sales. Harry Potter is currently widely recognized as an impressive and almost perfect marketing example. [...]
[...] With the way it's set up, it becomes a Harry Potter store within a store, the first brand to ever do that. Numerous types of clothing, t-shirts, and trinkets are available at wbshop.com. The most popular item sold is the burgundy and yellow themed scarf/hat set which can be bought with or without gryffindor patch for $ Fans can find Limited edition items offered by wbshop.com ranging from $125-$395. Posters, bedding, prints, novelty items, and other gifts can also be found through this website. [...]
[...] Music goes well with the Harry Potter movies and obviously would not be part of the books. For the Harry Potter movies, there are obviously no hit songs, like on other soundtracks such as Saturday Night Fever that had many number one music singles for the Bee Gees. The soundtrack to the movie is also something that is not an extremely popular item in the whole Harry Potter movie merchandising scheme, unlike in other movies. The music, however, is still fairly recognizable even if one is not a Harry Potter fan. [...]
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