Fashion photography is surely one branch of photography which witnesses more frequent changes in trends than any other. Fashions tend to change rapidly; what is photograph in good taste today may be considered ‘whacky' and in silly taste within a few years. To verify this statement, one just has to go through the fashion magazines of today and compare them with those just five-years old.
[...] Fashion photography Introduction Fashion photography is surely one branch of photography which witnesses more frequent changes in trends than any other. Fashions tend to change rapidly; what is photograph in good taste today may be considered ‘whacky' and in silly taste within a few years. To verify this statement, one just has to go through the fashion magazines of today and compare them with those just five-years old. It is therefore necessary for a keen photographer to follow developments in fashion closely and be in touch with the latest trends. [...]
[...] Objectives of Fashion Photography Broadly, the main objectives of fashion photography are: To persuade the manufacturer of the clothes to use the photographs for promotion; To inform the buyers about the availability of the clothes; To highlight the specific qualities of a garment and thereby induce the buyers; Planning a Shoot In fashion photography advance planning is the keyword. Quite some time before publication, the editor of the magazine, its art director and fashion editor plan out their activities and make a choice of the photographer they want to commission, and the models and the clothes to be photographed. [...]
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