Erasing the black lines: An examination of a personal behavior change through the perspective of health behavior theories

Herber Y.

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Erasing the black lines: An examination of a personal behavior change through the perspective of health behavior theories

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Abstract

Gripping my Chanel "Espresso," I outlined my lower eyelid. The process took only three minutes at most and was part of my routine every morning. This behavior began when I was fourteen, just after a couple weeks in high school. I only began to reconsider using eyeliner six years later when I got comments in Japan. My uncle was the first to ask: "Why do you have black under your eyes? You look different." Then my friends asked, "Do American girls put a lot of eye make-up on?" On both of these occasions, my responses were ambiguous.

Introduction
Theory of perceived behavior
Perceived behavior explanation to behavioral change of not using eyeliner
Conclsuion

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[...] However, I planned to change my behavior at the beginning of the following semester, since I was going abroad for a year. If I did not wear eyeliner from the beginning of my trip, the new people abroad would not associate me with it; for the people back home, by the time I got back, people would already expect to see changes in me since I was gone for a long time and overseas. In fact, my self-efficacy rose when I left abroad, and I stopped using eyeliner. [...]

[...] My personal experience suggests that not one, but a few health behavior models may be able to accurately predict a behavioral change. References Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes 179-211. Charng H.W., Piliavin, J.A., & Callero, P.L. (1988). Role Identity and Reasoned Action in the Prediction of Repeated Behavior. Social Psychology Quarterly 303- 317. Cialdini, R.C. (2009). Influence: Science and practice (5th ed.). Boston, MA: Allyn & Bacon. DeBono, K.G. (1987). Investigating the social-adjustive and value- expressive functions of attitudes: implications for persuasion processes. [...]

[...] Figure The Theory of Perceived Behavior (Azjen, 1991) could mostly predict my ultimate behavioral change of not using eyeliner. Deciding to put on eyeliner could have been predicted by the principle of social proof, which have two underlying conditions: uncertainty and similarity (Lun et al as cited in Cialdini, 2009). As a Freshman in high school, I was insecure and not sure what the way to act was, so I looked at my peers for guidance for descriptive norms that I would be able to adopt. [...]

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