Today the word « Globalization » is on everybody's lips. From the company who goes abroad because of cheaper costs to the “junky food” that we like to eat, Globalization seems to be the perfect scapegoat for every international phenomenon. Globalization seems to be THE trendy word that explains everything. But, does everyone know what globalization is? Is there a perfect definition for it? Before staring at this phenomenon known as the worst consequence of capitalism, have we tried to analyze it? Everybody speaks about globalization even if they do not really know what does it means. What I would like to show in this dissertation is that Globalization is not only about McDonalds and Capitalism. I would like to convey the cultural effects of the globalization, the other aspects which is rarely shown when people speak of it.
Globalization, also called internationalization sometimes, is a very interesting phenomenon that affects everyone's life even if we are not aware of it. From the shirt sewed in China to the Colombian coffee, we are surrounded by products coming from every part of the globe. So it is an actual subject which concerned everyone. By influence, it must have an effect on our culture, on our values, on the way we think. This is what I am going to look at.
[...] The term has been used as early as 1944, however Theodore Levitt is usually credited with its first use in an economic context.” This definition has been extract from the free online encyclopedia Wikipedia, the 15th of January 2007. Globalization is actual phenomenon that rose after the World War Two, and growth more and more rapidly in the 50 last years. The second useful term is the word but this word is used to speak about many things and it is difficult to find a perfect definition of it because of it multiple meanings. [...]
[...] This lack of enthusiasm was reinforced first by September 1992 debacle over the Exchange Rate Mechanism when the pound sterling ignominiously quit the ERM and devalued, and then by the incomprehensible manoeuvring on the ratification of the Maastricht Treaty which took an inordinate amount of Parliamentary time and energy in late 1992 and 1993.” anxiety which were then expressed, and which continue to be articulated by the euro-sceptics, arise from two sources: first, the concept of sovereignty; and second, the fear that closer union with the EU will result in Britain losing out economically.” So the economical and political field had encouraged the British public opinion to be against Europe but it had also increase their fear of their culture dissolving. [...]
[...] However, this answer has to be balanced and cautiously analyzed because more than the half of the interviewed were under 25 years old when the question have been asked Do you think that governments have a responsibility to protect national cultures from globalization? It is a real plebiscite for cultural protectionist rules out of 27 interviewed have agreed with the fact that governments have a responsibility in protecting national cultures. That confirmed that people like their cultures and want to preserve it. [...]
[...] The conclusion that can be taken for cultural exception is that even if the classical economic scheme absolutely forbids protectionism, most of countries have agreed that culture must be protected from globalization. And as people think, it is a good thing to try to protect Cultures from dissolving in a global culture. Conclusion and recommendations In order to finish this dissertation, conclusions are going to be exposed in this part. It would also be about useful recommendations for everyone who may be interest in carrying on this reflection on Globalization. [...]
[...] 9 Limits of this solution 9 Litterature review 11 Definitions 11 International Business and Globalization 12 Trading as a beginning 12 Cultural identity and its protection 16 The “cultural exception” and most particularly the French case 18 Primary research 21 Questionnaire and results 21 Discussion 30 An old phenomenon freshly discovered 30 International business and globalization : two bounded ideas 30 Globalization's effects and the way they are perceived 31 A deep desire of protecting cultural identity 31 The cultural exception as a protection for culture 32 Conclusion and recommendations 33 Appendix 35 Bibliographie 35 Introduction Since development of communication tools, International business has increase faster than ever. [...]
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