Modern age is the age of advertising and all advertising involves pictures, whether still or moving. Our day starts with the newspaper and can we imagine a newspaper without advertisements? Preparation of advertisement material is a joint effort of photographers and other creative people to depict products in such a manner as to capture the imagination and attention of the reader.
[...] Advertising photography Introduction Modern age is the age of advertising and all advertising involves pictures, whether still or moving. Our day starts with the newspaper and can we imagine a newspaper without advertisements? Preparation of advertisement material is a joint effort of photographers and other creative people to depict products in such a manner as to capture the imagination and attention of the reader. The photographer charged with the responsibility of creating an ad illustration has to be more than just a cameraman. [...]
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