These days the general population has a plethora of choices as to where they get their news from. With media outlets owned by big business conglomerates, it can be hard to decide what the truth is and what stories have been tweaked to meet the audience's interest. Rupert Murdoch's Fox News Channel carries the slogan "We report. You Decide.", but a majority of the time I feel as if they have already made my decision for me. With so much "red herring" news out there, the population must make a decision on how they get their news. This goal of this paper is to find out what elements influence the population on where they decide to get their information.
[...] At the end of the survey is where the more sensitive questions were located, such as: age, race, gender, political stance, income, occupation, and how much television one watches. This was able to provide a demographic. A third variable that would also affect the public trust is personal experiences. If someone is told one thing by the media and then finds contradicting facts elsewhere, it can lead to a general mistrust. An example would be if the news reports of accusations against a government official and then it later comes out that the media was wrong. [...]
[...] A., Shanahan, J., & Sei-Hill, K. (2002). Media Influences on Local Political Involvement, Issue Awareness, and Attitude Strength. Unpublished raw data. Retrieved December from EBSCO Host database. Bibliographies Christen, C. T., & Huberty, K. E. (2007). Media Reach, Media Influence? The Effects of Local, National, and Internet News on Public Opinion Inferences. Retrieved October from EBSCO Host database. Dafna, L., & Tidhar, C. E. (2003). The Making of Television: Young Viewers' Developing [...]
[...] Through quantitative and qualitative research, Geary (2005) found that news media is at a low and has poorly affected its relationship with public relation specialists and the public. Geary (2005) states that “public relations practitioners rely on news media to be credible third-parties” (p. 2). This means that if the public does not feel as if they can trust the media, then it loses credibility for the public relation specialists. Geary relates his study with the social exchange theory. RQ 1 Does the fact that most media outlets are profit-driven reduce the respect and opinions of the publics? [...]
[...] The factors that will be most looked at will be if the public trust of the television outlets with a political image becomes more apparent, then will the viewers' trust of the broadcasts and articles decrease? The other part is if the political image of magazines increases, then will the viewers' trust of the articles decrease? Through the scaled number responses on the questionnaire, the given coefficient will allow for discovery what size effect one variable has on the other. [...]
[...] Bias within the media and the public's opinion of the news stories presented to them form a relationship. Each side reacts to how the other responds. An abundant amount of stories covering an array of topics are presented to the public every single day. Tidhar & Lemish (2003) note that growing up in a natural media-rich environment does not ensure early development of television literacy. Tidhar and Lemish (2003) explain television literacy as the ability to distinguish “real world knowledge” versus “television knowledge”. [...]
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