Formal Marketing and New Product Development Plan - Constructing Student Residential Apartments

Abraham W.

Order the writing of a tailor-made Heritage and real estate Business plan

Free quote online

Business plan Format .docx

Formal Marketing and New Product Development Plan - Constructing Student Residential Apartments

Download

Read an extract

Themes

Marketing mix, marketing strategy, market research, market overview, mission statement, company overview, emotional attachment, CRM activity, marketing campaign, controlled test marketing, target audience, economic development, market cycles, economic dynamics, currency collection account

Reader
Abstract
Contents
Extract

Abstract

I would establish a real estate investment company, DANELIZ Properties, for this project. The company will focus on constructing student residential apartments and will use the profit earned to invest in REITS. The portfolio shall be diversified to include other residential, furnished, and retail properties. DANELIZ shall operate a brand accommodation service provider and manage other investment properties. The initial launch would be in Middle Eastern regions and, in the future, spread to Africa.

Company Overview
Vision and Mission Statements
Brand Positioning
Sales Forecast
Market and Industry Overview
Market Research
Marketing Strategy
Marketing Mix

Get this table of contents for free after login.

Extract

[...] The Geographical Journal, 187(2). https://doi.org/10.1111/geoj.12380 Nimako, S. G., & Bondinuba, F. K. (2013). AN EMPIRICAL EVALUATION OF STUDENT ACCOMMODATION QUALITY IN HIGHER EDUCATION. European Journal of Business and Social Sciences, 1(2). https://www.researchgate.net/profile/Francis-Bondinuba/publication/236880708_An_Empirical_Evaluation_of_Student_Accommodation_Quality_in_Higher_Education/links/ TAIWO, O. P. (2023). A Study of Developers' Willingness to Invest in Student Hostel in Oyo Township Higher Institutions. APR, 6(10). [...]

[...] The company expects outcomes such as comprehensive financial statements, cash flow valuation and break-even analysis, which can also be used as the KPI during operations. References Asare-Kyire, L., Appienti, W., Kusi, A., & Osei, A. (2016). An Investment Analysis of Private Hostel Business in Ghana Tertiary Institutions: A Case of Knust Campus. British Journal of Education, Society & Behavioural Science, 1-13. https://doi.org/10.9734/bjesbs/2016/23891 Bondinuba, F. K., Nimako, S. G., & Karley, N. K. (2013). Developing Student Housing Quality Scale in Higher Institutions of Learning: A Factor Analysis Approach. Urban Studies Research, 2013(3), 1-11. [...]

[...] The prices shall consistently apply in all the branches. The initial strategic plan shall position it near universities and colleges for learners' convenience. The mission statement of providing quality accommodation from home creates an emotional attachment with the residents for a comfortable residence during their study. Sales Forecast To identify sales prospects, DANELIZ company would employ the strategy for its foundation and an action plan that would align with the goal of sales representatives. The plan would first identify and select the right target using data such as demographics, behavior, and attitude to determine its potential buyers. [...]

[...] Marketing Mix The project deals with service products, accommodating students and offering management for investors. The two products are integrated and interdependent determiners of the project. For the accommodation, the project will provide different room types with other standards and shared preferences for local and international students. The investment portfolio shall also consist of multiple fund types mobilized by the project into the shared pool for reinvestment. The prices for the room shall be constant across all its branches and are subject to be reviewed only once a year. [...]

[...] The integration of property management services and financial investment portfolio sets the company at a competitive advantage over other companies in both industries, specializing in a single line of operation. Other methods include getting a gatekeeper to leverage the referrals, using social media influences for seasonal promotion, and posting relevant feedback on credible platforms like Reddit. In the same platforms, our marketing team shall set up random surveys online to quickly asses customer experience and review their operation policy as appropriate. There is a plan to regularly engage customers and post relevant updates that directly target the brand's value proposition. [...]

docx