In the era of Web 2.0, Barack Obama's think tank fully took advantage of the unconventional social media tools to canvass among people prior and during the presidential election campaign, which played a pivotal role in earning Obama a seat in the oval office according to some industry experts. This paper aims to analyze the campaign strategies and tactics from the PR standpoint by delving into the target audience and campaign objectives of three stages, examining the downside of continuing the OFA 2.0 after election and discussing the engagement of social media in future political campaigns.
[...] Barack Obama Organizing for America 2.0 In the era of Web Barack Obama's think tank fully took advantage of the unconventional social media tools to canvass among grassroots prior and during the presidential election campaign, which played a pivotal role in earning Obama a seat in the oval office according to some industry experts. This paper aims to analyze the campaign strategies and tactics from the PR standpoint by delving into the target audience and campaign objectives at three stages, examining the downside of continuing the OFA 2.0 after election and discussing the engagement of social media in the future political campaigns. [...]
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