With a total $800 billions turnover, the tourism market is more and more competitive. Each destination around the world has to find significant differentiation to appeal to new visitors and/or increase loyalty among their current "fans".
Las Vegas is one of the most famous tourist places in the world and in America. In less than fifty years, the city has grown very fast to get to its position. From Sin City, Las Vegas, has constantly adapted its offer range to conquer a wider part of the tourist targets, from casinos to more familial entertainments.
In order to keep a strong advantage on the local and global market, the Las Vegas Convention and Visitors Authority has asked Team 1 ESSEC EMBA, one of the major international marketing agency, to optimize its positioning on a profitable target.
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