The current functioning of the world economy suffers from more and more blatant imbalance which affects particularly the producers of tropical farm produces, the victims of the agro-industrial politics based essentially on the returns and the profit.
The prices and the conditions of purchase are imposed on them without negotiation and mostly, these cost prices do not cover even production costs. So, according to the United Nations Organization for the Food and the Agriculture, on the 840 million persons who go hungry in 2007, 800 millions are farmers.
The business is indispensable to any company and partly the social link. Nevertheless, his current organization is often made:
Without knowing the producer as knowing the consumer: the producer does not know the destination of his product; the consumer ignores the real origin,
To the detriment of the producer and of the consumer: the most powerful intermediaries (big mark financiers, industrial groups, distributing financial, big bodies, buying groups) impose their rules, their prices, even their products, to the producers as to the consumers.
[...] Popularizing the concept of fair trade 1974: creation of the first shop “world craftsman” 1980: a lot of demands, raw materials run out, must find new products insure the demand, for this reason the prices fell 1994: 15 national association and Europeans countries to gather of New (Network of European world shops). That is to say: more than 3000 local associations with close to people lot of volunteers), and a turnover of 250 billions of euros in 1999 to feed and help about 5 billions people 1997: The creation of a platform for Fair Trade (PFR) is a national collective of confutation and actor representation fair trade French 1999: Creation of the society of Alter Eco: importation and distribution of products and services of fair trade 2002: *Part of the craft industry decline ( *Launching of the first certification of fair trade by fair trade labeling organizations: FLO 2006: More than 70 per cent of the French have listened and talked about fair trade against 9 per cent in 2000 2007: *birth of label in France; Max Havelaar or transfair applied to a lot of products *586 producers and workers organizations in 59 southern countries, that is to said about 1 billion of producers are concerned by the label 1 E - Objectives of Fair Trade Market access for marginalized producers Many producers are excluded from mainstream and added value to the markets except Or only the access to them favor via lengthy and inefficient trading chains. [...]
[...] I - Foundations and principles of the fair trade 1 A - Definition of fair trade “Whoever works is entitled to a fair payment assuring him, as well as to her family, an existence in compliance with the human dignity It's by virtue of this principle formulated in the statement of the human rights that was born the fair trade. The idea is simple: guarantees a correct income to the producers of the developing countries whose productions we consume. The rules of the international trade make press on the small marginalized producers a more and more strong pressure against which they have no means to fight. [...]
[...] The first row is held by coffee followed very closely by bananas In this part, we were able to see that the fame and the development of fair trade did not stop to improve in France but also outside our borders with the example of Great Britain which sets an example in the matter of fair trade III The limits of fair trade A Weak points The price of the products proposed by the producers or craftsmen of the world is less high than the classical products. [...]
[...] Fair trade doesn't call up to charity, it is a new successful economic model which suggests rebalancing the North-South reports and which guarantees an improvement of the quality of the products for the benefit of the consumers: instead of buying "the advertising in package", we privilege the purchase of raw material to a just price, to a cost which allows a maximization of the economic, social and environmental added value of the product. The fair trade presents very strong potential of growth, particularly through its introduction in the mass-market retailing. [...]
[...] This problem is accentuated at level the way production that is to say that the media have advertised about products of fair trade but not a lot about the reason to buy these products especially producers and their wages, their life, women, children in this trade. So, lack of communication can explain the fall of the selling. A last reason is that for some products, prices are expensive. In fact, we can think that the category of customers must have money to buy products of fair trade. [...]
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