Big scale production and world wide distribution of fruits are a relatively recent phenomenon that we actually attribute to the development of transportation systems, of intensive production techniques and of the conservation ways. While the tempered fruits market is growing very low and actually stagnating, the demand and offer for exotic fruits are literally exploding in the last decade. In this huge market, Mango is one of these tropical fruits and the most dynamic one: Demand in consumer countries are growing very fast and producer countries are following this good new with enthusiasm. There is now only one family of mango cultivated, Mangifera Indica, but composed by a lot of consumable species. We have to describe the main characteristics of Mango, because as you will see, it will have a lot of influences for topics like transportation, production and distribution, also all the pillars of an eventual importation. Here will we present you some of the main ones:
[...] So we should focus on importing Pilipino mangoes in a closer area such as Asia or USA. Or we should stay focused on the European market and find a closer supplier as countries in the Middle East. [...]
[...] Nevertheless Philippines is submitted to a high credit rate, what doesn't help this country to develop itself. The Philippines actually is already able to produce and export as well fresh fruits as cooked or prepared forms of Mango. On the following table, we will see the different volumes and values of each kind we spoke just before: Volume and Value of Philippians Mango For information: = 56 PHP (Philippians Pesos) November 2004 = 72 PHP 2. European and French market 1. [...]
[...] the mango and avocado (dozens of thousands tons . These four spaces represent a big part of the consumption of tropical fruits in Europe. Except for bananas the growth of mangos importation is four times higher than the other fruits between 1980 and 2000. Europe is the second big market for consumption of mangoes after the USA. As what is happening in the states Europe's volume of mangos imported is growing constantly since ten years and this trend does not show signs of change. [...]
[...] Overall strategy We are importing mangos from the Philippines to France in reefer containers transported by sea cargos. These mangos would be sold to the main actors of food channel distribution as Carrefour or at lower price than our competitors do. Indeed we would sell our mangos whereas the average selling price of our competitors turn around 2.5 This highly competitive selling price is due to the low labor cost in the Philippines. This allows us to get a real competitive FOB price ( 0.84 and keep a reasonably good margin rate Moreover the type of mangoes produce in the Philippines (manila super) is known as the best one in the world which gives us an additional competitive advantage based on product higher quality. [...]
[...] Here will we present you some of the main ones: o Mango is considerate as a fragile fruit, because it has a high density flesh but at the same time a quite thin and floppy skin which doesn't well protect the fruit. As a consequence, this point involves a big care during all touching phases of the product from production to distribution. o Mango is one of the fruit that breathe after its cut, that imply a rapid post-harvest maturation. Actually this characteristic will influence all the commercialization chain of the product, and specifically the packaging, storage and transportation. [...]
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