At the heart of the Lyon Silk market: Stakes and challenges of international prospects
Case study - 29 pages - Economy general
Our initiative cleary describe the historic interweavings between our city of Lyon and the international market of the silk. The story of the silk begins dates back to the Chinese tradition in XVIIth century BC and continues with three millenniums of exclusivity in the course of which China...
Saving self control: A behavioral approach to analyze why individuals save and what prevents them from doing it well
Essay - 10 pages - Economy general
How and why consumers and investors save, has remained as a puzzle since modern economists approached the question. Clearly, we save because we have to, but we rarely ever want to save as an end in and of itself. Current the leading models present this dilemma as a struggle between two personal...
Doing business in China : Danone-Wahaha joint venture
Case study - 6 pages - Economy general
1919: “DANONE” was founded by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. “DANONE” is a Catalan diminutive of the name of his first son, Daniel. - 1929: The first factory was built in France, but during World War II, Daniel Carasso moved the...
Online clothes renting business: « Des Marques et Vous »
Case study - 25 pages - Economy general
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...
Alibaba business values
Case study - 10 pages - Economy general
On the 6th of last November, one week after its introduction, the Alibaba stockmarket was quoted for the first time: it acquired 190% of its introduction price . Other than being a testimony that both China and the internet have a habit of going to the heads of investors, Alibaba was created...
Group Renault in the Russian Market
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
Study on Moroccan Labour law, Labour Resources and Costs
Case study - 19 pages - Economy general
Morocco has created a favorable environment for investors as the result of an extensive program designed to attract business to the country. Multinational corporations that have invested in Morocco benefited from those competitive advantages on several fronts. This study gives detailed...
Procter and Gamble Japan: the SK 2 Globalization Project
Case study - 13 pages - Economy general
Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the ‘70s. A...
Is Capitalism here to stay or is another vision of economics possible and viable?
Essay - 2 pages - Economy general
For many centuries, Capitalism has been the only economic system in the industrialized world. In the present world, this system is in crisis. Billions of people live below the poverty line without any access to food, health care or housing. By capitalism, we mean a system of production that...
McDonald's in India: a glocal strategy
Case study - 12 pages - Economy general
India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the...
The European Central Bank (ECB) and the Federal Reserve System (FED)
Presentation - 23 pages - Economy general
This document is a presentation of the European Central Bank (ECB). The national central banks (NCB) make part of the ESCB Headquarters based in Frankfurt Presentation of the FED, which was created in 1913 by the enactment of the Federal Reserve Act and headquartered in Washington D.C. The...
Schneider-Legrand merger: was Bruxelles "Wrong or Right"to block the merger?
Case study - 5 pages - Economy general
This document will answer the following questions: Why did the European Commission decide to block the French merger? What was the opinion of Henri Lachmann (the CEO of Schneider Electric) about the veto? Is it usual to meet with this kind of refusal in Europe? What are the arguments against...
Failures and benefits of free trade and the role of World Trade Organization (WTO)
Essay - 10 pages - Economy general
The free flow of international trade gained significance after the Second World War when the General Agreement on Tariffs and Trade (GATT) was tabled. The GATT was followed by the formation of the World Trade Organization (WTO) in 1995. The WTO was formed to establish rules for international...
Trust online and the opinion of former consumers
Dissertation - 72 pages - Economy general
This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...
Are the migrant workers competing with locals in China's urban labour market?
Essay - 5 pages - Economy general
At the end of the 1970s, the Communist Party of China (CPC) acknowledged that planned economy had not managed to increase the Chinese standards of living. Consequently, it started to reform the economic system in order to modernize it. The labor market was also not been excluded from such...
Analysis of the opportunities for a MNC to expand its international operations on Chinese and Indian markets
Case study - 12 pages - Economy general
With the biggest two populations of the world, China (1.3 billion inhabitants) and India (1.1 billion inhabitants) became two major participants in the global economy. With the late evolution of their populations, China and India have evolved as the two most important emerging markets and they...
Creating Colette in Shanghai
Essay - 2 pages - Economy general
By sticking to the original concept and in tandem with the new emerging Chinese market - How to recreate Colette's lifestyle store in Shanghai is a question that needs to be analyzed. First step is to start with the company analysis in order to underline its strengths and weaknesses and prepare...
International economics: Essay on the advantages and disadvantages of globalization
Essay - 6 pages - Economy general
‘We are living a transformation which is going to reconstruct population and economy for the coming century. There will be no more national products and technologies, no more national firms, no more national industries, no more national economies. Only individuals, which constitute nations,...
Case study Schneider-LeGrand Merger
Case study - 14 pages - Economy general
Beginning with a certain turnover, the EU merger rules are to be applied to cross-border concentrations, irrespective of the size of the company or area of their activity. A pre-merger notification to the European Commission is obligatory. Most cases are closed by the completion of the phase I,...
Denmark: National Plan for Tourism
Case study - 18 pages - Economy general
The Kingdom of Denmark, commonly known as Denmark, is a country located in the Scandinavian region of Northern Europe. It is the smallest and the southernmost among the Nordic countries. Greenland and the Faroe Islands are autonomous provinces of the Kingdom which are governed by domestic rules....
Northern Rock
Essay - 2 pages - Economy general
If there is any country that has enjoyed a strong reputation and willpower in the field of finance, it is the UK. UK has enjoyed this position since the end of the 19th century. London has retained and is undoubtedly the leading financial centre in Europe. The banks in London and around the UK...
How are computers and the Internet changing the way in which modern businesses are organized ?
Dissertation - 93 pages - Economy general
In the same way that the Fordist system revolutionized the business world in its time (working conditions, productivity and competitiveness), the introduction of computers, and thereafter of the Internet, deeply modified the contemporary firms. Created, in the plainest and yet most cumbersome...
Franchising
Essay - 4 pages - Economy general
Franchising is not a new concept. North America was among the first countries to successfully develop franchises in 1886 through the famous example of the Coca-Cola company. Franchises grew slowly during the 1950's but helped many firms expand their operations across borders, like Mc...
The income gap: a growing dilemma
Essay - 19 pages - Economy general
While considering the poverty line in France, it is amazing to note that the current statistics has revealed that nearly 4 million people are homeless in France. This kind of an alarming and unmatched growth pattern is also visible across some Asian countries. Despite this poverty issue that...
Tensions over foreign direct investment (readings summary)
Book review - 2 pages - Economy general
Foreign Direct Investment or FDI appears as a complex mechanism in which numerous and evolving issues are at stake. The first source of complexity lies in the numerous interests that may be pursued by the different actors involved. As the authors underline, the convergence of these interests is...
E-Tourism in Europe. The E-CRM and ITCs adoption issues: how to retain customers?
Case study - 37 pages - Economy general
E-tourism offers the potential to make information and booking facilities available to a large number of consumers at a relatively lower cost. Among its several advantages are that it enables the tourism sector to make large scale savings on the production and distribution of print and other...
Business Cycles Analysis; The outlook for real GDP growth
Essay - 35 pages - Economy general
Nowadays, the real GDP growth seems to be the prevailing worry for every economy. We are going to analyze real GDP growth and employment in France in 2006-2007, in the context of the international economy. Our overall objective is to understand and to interpret growth forecasts for a given...
International Business Environment and Strategy
Essay - 6 pages - Economy general
"You have been asked by a major oil company to analyze the likely developments in the oil market over the next five years. Carefully explain the theoretical underpinnings to any predictions you make. How might your predictions influence the future strategic direction of the oil company? Explain...
The French motor industry in the world
Essay - 37 pages - Economy general
Since more than half a century, the motor industry has represented, in most of industrialized countries a floret of the industry. In spite of the expansion of the service sector, the French motor industry occupies a very great place in our country. The manpower mass has decreased (in France this...
The results of the "lisbon agenda" - the attempt to make europe the world's most successful knowledge-based economy - are generally thought to have been disappointing. what steps should be taken by the european union, and by national governments - published: 29/09/2010
Essay - 5 pages - Economy general
In March 2000, the Lisbon Strategy was launched to overcome a series of weaknesses in the European economy: long-term structural unemployment, a poor employment rate, and under-development of the service sector. In an often-quoted sentence, it has therefore assigned the EU "a new strategic goal...
