The aim of this project is to study the context of an international business case. This simulation allows all to acquire knowledge of the many stages involved in performing such an undertaking from the implementation of a real file to a virtual launch of a product on the market. The company selected for this project is IBM, with the selected product X. The recipient country chosen for the fictitious presence is Malaysia. From a professional standpoint, the IBM project involves the implementation of a specific product of the company to a target country, which in this case, is Malaysia. For this, a study of the entire IBM Company has been provided, with an overview of the life and manners prevalent in Malaysia, and detailed information about the fictional location of the designated product. The focus is on the context in which Malaysia is anchored, by studying market trends of computing, its potential targets, and the products that could meet the demand consistently. The research has been supplemented by information regarding the country itself, including political, geographical, and economic data, to help understand the regulations of the Malaysian market.
IBM (International Business Machines Corporation) is an American multinational created on June 15, 1911 from the merger of the Computing Scale Company and the Tabulating Machine Company. On February 14, 1924, the name was changed to International Business Machines Corporation.
IBM is mainly present in the areas of software, hardware and IT services. In 2006 the limited company had 350,000 employees and its turnover was 91.4 billion dollars.
IBM has a reputation as a strongly business oriented company . Moreover, it has regularly recruited its directors and executives from amongst its representatives. This has often allowed the company to realize sales prospects with key customers. The corporate culture at IBM has come very early and was always strongly present. In 2005, IBM announced a drop of 5% of its turnover, which then passed 91.1 billion dollars. Its profits are then dropped to 7.9 billion dollars. But its payroll, which increased from 329 to 373 employees. In 2006, IBM announced the annual turnover of 91.4 billion dollars.
It was then present in 170 countries. The largest increases in profits (then 9.4 billion dollars) are from China (+16%), Brazil (19%) and India (+38%).
IBM has seen its number of employees increased from 355 to 766 this year.
Malaysia was subjected from early on by the influence of India, which becomes dominant towards the first century. Its merchants introduced Hinduism and Buddhism and converted the Malay kings. Islam was brought into the country since the 13th century by traders from India, but most conversions took place in the 15th century. In the early 15th century, the city of Malacca was founded and soon turned into a major cosmopolitan hub of the spice route. In 1511 the Portuguese captured Malacca and more than a century later, in 1641 the Dutch ousted the Portuguese in the Strait of Malacca. And finally in 1795 the British took Malacca from the Dutch.
Tags: Simulation of international business; virtual launch of IBM in Malaysia; history of Malaysia; study of IBM
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[...] will refund the money if it is a beta version." Roland Chan, Marketing Manager of the Asia-Pacific Business Software Alliance an international association of software companies fighting against piracy, expressed disappointment that the public ignores the arguments against pirated software. Another scourge for him is that the few companies which buy software licenses, copy them to other employees. In 2000, nearly 300 companies in Malaysia were found guilty of such practices by the courts. The BSA says that in 2000, the country recorded a piracy rate of but this was still down compared to the previous year. [...]
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[...] Malaysia has become a world leader in the production of electronic components including semiconductors, and is the first country in Southeast Asia to design and produce a car , the Proton , which is exported all over the planet. Proton is now challenged by a second Malaysian company: Perodua (Perusahaan Otomobil Sdn Bhd Kedu, literally 'Second Automobile Company'). The main resources of the country are: gold tin iron bauxite from the west coast gas and oil used off-shore off the east coast agriculture and forestry wood rubber (world's largest producer) palm oil (world's largest producer) The Malayan campaign of the North: "rice and kampung" The city center of Kuala Lumpur Its Demography Demographic changes between 1961 and 2003, with respect to population (figures FAO , 2005) The name "Malaysia" comes from " Malays which means it ethnic majority of the country. [...]
[...] Main applications: The government has identified seven priority applications: - Multimedia networking between administrations ("eGovernment") - Multimedia Schools - Telemedicine: developing a national medical network - Launch of a personal multifunction smart card for all Malaysians (acting as an identity card, passport, driving license, electronic purse, - A Technology Research Center "Cyberjaya" with Multimedia University - Marketing Centre - between global networks" for multinationals. Companies involved: Over 300 candidates and about 250 enterprises have already obtained the "MSC Status". This includes more than 30 multinationals (Sun, NTT, Oracle, Ericsson, Hewlett Packard, Intel, Alcatel, Siemens, BT, Motorola, Lucent Technologies . [...]
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