Fair trade is a movement born after the Globalization. It's a consequence of the growth of exchanges. To develop their economy, countries have been forced to trade with their neighbors and the territories around them, etc…Finally countries have abolished their barriers and established partnerships and preferential tariffs. Globalization improved the flows of goods, humans and capital among different countries in the world. Developed countries became richer and richer due to the abuses done on the third world. The situation was ideal for Northern countries. The biggest industries were satisfied to find low prices for their raw materials and cheap working labor force to assure their production. The Globalization was considered as a game where it was easy to earn a lot of money with as unique rule: the law of the strongest…Fair Trade appeared in 50s because people, from developed countries, were more conscious about their surroundings. EU institutions have written lots of things about Fair Trade. They have brought definitions from Fair Trade organizations and made a Fair Trade policy to answer to pressures. Lots of conferences have been organized and several texts have been published. They have accepted to give an office to FINE. Nevertheless speeches, motions and official texts don't replace concrete actions. The implication of the European institutions in Fair Trade movement hasn't been tangible yet. I would like to analyze the effects of EU institutions on the French Fair Trade because France it's an old and essential member of the European Union. On another hand, I would like to analyze the Fair Trade situation in Hungary because it's a new entrant. It could be interesting to see what EU has done concerning this question and what they are going to do for implementing Fair Trade movement in Hungary. Pre-accession funds... Is there any link between those funds and the Fair Trade movement? I am thinking about a pessimistic conclusion because countries among Europe can't be only supported by EU institutions. They have to play with networking.
[...] The population and government are implied in the Fair Trade issues and the associations have a certain power on the authorities. Hungary is still a developing country where the presence of the industry and state are important. The population has a middle purchasing power. Concerning Fair Trade, government are less implied and associations have a small influence on politics. To come back to our main subject, the behaviour of the consumer in France, there is strong interest for the Southern furniture. [...]
[...] I will figure out it and give perspectives of the Fair Trade movement in such entity. My second part will describe the method applied for this thesis which includes the definition and process, my personal thinking about interviews and statistics issued from them. The third part will be the results of a comparison done between the French and Hungarian Fair Trade situation. The concept Fair Trade in Europe a. Definition of the concept according to its actors With the Globalization, the quantity of exchanges increased around the world. [...]
[...] Structure and market study[18] According recent researches, Fair Trade increases of 20% in Europe since 2000. In 1994, the turnover represented millions. Several years later, it reached to 250 millions. The food products correspond to 60% of it. It's necessary to precise that coffee catches the half of this market share. For both conventional and non-conventional organisations, the main products are coffee, handicraft, tea, cocoa, dried fruits, honey, sugar and bananas. Only coffee, cocoa, tea, bananas, sugar and honey are labelled products. [...]
[...] Analysis between Hungarian and French interviews Advantages of Hungarian organisations The Fair Trade concept is relatively recent in this country. Few people are engaged in this issue because few people know exactly what Fair Trade is. I have met some of them. They were really charmed with me. I spent more than 1 hour with my interviewees. It was amazing to see their degree of implication. All of them were passionate. During the interviews, I heard all of their points of view. [...]
[...] Necessity of network to improve Fair Trade situation For both of them, France and Hungary, the networking takes an important place in the life of the Fair Trade organisations. Fair traded organisations receive a small quantity of funds from the Official authorities. Sometimes they are working to finance their own activities but in case of difficulties partners and associations, in which they are member, support them with funds and donations. They unify their strengths in order to be active face to politics. [...]
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