India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the country. Indian food is spicy, colorful and changes from region to region. The blend of spices must be delicate and characterized in most of the meals. Sweets are very popular and are usually made with ingredients rich in fat like sugary ghee. Indians are loyal to regional players as they serve popular local cuisine. It is hard to match the appropriate mix of spices which will suit the Indian taste. Local brands benefit from legitimacy, like Haldiram's and its $250 million consumers. As samosas remain the best selling snack, McDonald's has adopted a strategy called "glocal? to spread its reach of products for the Indian consumer. We will learn more about the Indian consumer's food preferences and the changes that different brands have brought to their lifestyles.
[...] Birth of a giant The two McDonald brothers established the concept of McDonald's in 1937 in the United States: a revolutionary food processing of hamburgers' preparation : a Speedee Service System In 1954, Ray Kroc negotiated a franchise deal, granting him exclusive rights to franchise McDonald's across the USA. And, when other franchising companies sold restaurants and ice-cream franchises for up to US$50000, Kroc offered entrepreneurs a McDonald's franchise for $950 plus a service fee of 1.9 per cent of sales. [...]
[...] As a consequence, vegetarism is linked to reincarnation concerns, spiritual purity and place in society. The cow represents the divine mother who feeds mankind and helps man to realize his sacred relationship towards all of God's creatures. ‘Surely, one who kills a cow or a bull commits a heinous crime.' Mahabharat Shantiparv 262.47 ‘Goodness is never one with the minds of these two: one who wields a weapon and one who feasts on a creature's flesh.' The Tirukural. And for Muslims, the biggest minority in India, pork is forbidden home of spices and sweets' Indian food is spicy, colorful and changes from region to region. [...]
[...] Consumer foodservices: $13 billion in 2006 to $33 billion in Further opportunities Middle-tier and smaller cities have strong potential: by 2025, 2/3 of the total income of the country would be accounted for by these cities million households with an annual income of over $23,000 live here Health concerns - Healthy food and freshly baked products; -One of the top ten obese nations according to a World Health Organization report; -World Health Organization: 17% of the male percent of the female population are obese; -Children are at risk and some public voices advocate taking action before matters get worse. [...]
[...] But growth is well below expectations Industrial and services sectors are increasing and 50% of GDP respectively) Retail sector worth $300 billion a year in revenues and could exceed $500 billion by 2012. Ripe for a retail revolution 5. Demographics Massive young population: Almost 1/3 is under 15 and 51% is under 25 The median age is 24.2 years More than 681 million people under 29 (over 716 million by 2020) Young people are much more adventurous (has an impact on eating out) Students away from home or adults before marriage: high level of discretionary spending, including eating out of their spending: hotels and catering (others: 2.4 Couples with children contribute to more than 60% to overall spending in 2006: $2,743 in 2006 > others) By 2025: urban population of India will be 40% of total 6. [...]
[...] Religion in India is a part of life. Each has its own beliefs and impact daily on the way people live. This implies a great tolerance. Indian values tend to bind people together. Unfortunately, the vitality of fundamentalism and the revival of riots are among the greatest challenges to Indian institutions A respectful culture “Respect one another” is a lesson that is taught from the books of Indian culture. All people are alike and respect for one another is one's duty. [...]
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