As today's marketing becoming more complex than decades, entrepreneurs desire to seek a useful tool to make their product distinguish from others, in other words, to design a successful marketing campaign. Marketing mix is one of the essential approaches to make business strategy. Capon (2009) said that marketing mix which includes price, product, place and promotion, have been used by companies to influence consumers' habits of consumption. The 4Ps help firms to increase revenue income and raise growth of sales. Price as one of the compounds of marketing mix seems to play the most important role in making successful marketing campaign but might not fit for all business strategy. This essay would analysis which elements of marketing mix is stressed in different business with several examples, and evaluate each of these.
"However, at times business may stress on one or more elements of the mix." (Chambers and Gray, 2008, pp.76). It means that different marketing position of a company determines the difference of strategy, which makes the companies emphasize on different part of the marketing tool. In other words, the factor of the marketing mix can be combined into one or more with each other to be the fundamental part of business plan.
[...] ‘Diesel: Live Breath and Wear Passion.' The Times 100 Business Case Studies, Available from: http://businesscasestudies.co.uk/diesel/live-breathe-and-wear- passion/introduction.html (Accessed 12th Aug 2012) The Times, (2012 b). ‘Making the World's Best Known product'. The Times 100 Business Case Studies, Available from: http://businesscasestudies.co.uk/coca-cola-great-britain/making-the-worlds- best-known-product/introduction.html (Accessed 12th Aug 2012) Yacht. R and Brunel. F, (1996), Need Hierarchies in Consumer Judgments of Product Designs: Is It Time to Reconsider Maslow's Theory, Association for Consumer Research, Available from: http://www.acrwebsite.org/search/view- conference-proceedings.aspx?Id=7868 (Accessed 12th Aug 2012) ----------------------- ‘There can be little doubt that price is the most essential element in marketing mix' Discuss, with reference to appropriate business examples. [...]
[...] This essay would analysis which elements of marketing mix is stressed in different business with several examples, and evaluate each of these. “However, at times business may stress one or more elements of the mix.” (Chambers and Gray, 2008, pp.76). That is means different marketing position of a company determines the difference of strategy, which makes the companies emphasize on different part of the marketing tool. In other words, the factor of the marketing mix can be combined one or more with each other to be the fundamental part of business plan. [...]
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