Our wine house was created in 1986 and our first production was in 1988. Since then, we benefit from a great success, thanks to our bio-dynamical production process. The production process is carried out in a most traditional way. What we like is sincerity, personal sense of expression and personal feelings.
We have 4 ‘appellations' and we are really concentrating on them. Our products represent Burgundy, in other words they are the essence of Burgundy. Our wines come from “La Cote de Nuits”.
We have 41 hectares of vineyard. All our wines come from our own propriety.
We have 25 employees in Le Boga (including persons in the vineyards, in the cellar and in the office).
[...] Our investment possibility is too low to pay a representative in India. Thus we want to test the market to see the reactions towards our product. Brindco is the leading wine importer. Also its place in the market will provide us advertising and visibility. Payment We will use CIP incoterms and pay the insurance. This will give Brindco confidence. The transfer of risk will take place when we give the merchandise to the first transporter. Quantity We would like our partner to sell of our exported turnover for the first contract year. [...]
[...] One of the means to circumvent the taxes is to export wine in bulk which can be bottled on the spot. Indian regulations Regulations for the entry Even today, the market of alcoholic drinks is a hot topic of debates in India. The problem of alcohol is even tackled in the Indian Constitution which wishes to restrict it. Some require the total prohibition of alcohol because its consumption is considered as very bad in certain States. To discourage its consumption, the wine is prone to very high customs duties: In 2006, they amount to 101% for any category of wine (Champagne, red/white wine). [...]
[...] Then the authorized wholesaler distributes wine in governmental stores and distributes sales licences to private operators. The places of sales are traditional: - Luxury hotels: mainly foreign wines of high quality are available there. These hotels can buy these wines without paying tax but that does not feel on the prices because they take an important margin (generally ranging between Rs. 1,500-8,000 which is equal to 29-150 euros). - Embassy stores: those who buy wine without taxes but can resell them only to paid embassy and the members of the diplomatic corps. [...]
[...] Reporting We will ask to have a reporting on sales and promotion every month to follow up our distributor actions. Financial issues: We will establish a price at Currency risk every shipment considering the exchange rate. Sales prices We will ask the distributor to keep the same range of price as in France. Export price We would like to sell at the same price that our French price plus the shipment and export taxes. Account We will negotiate a 20% account. Method of payment We will sell with a CIP incoterm Legal issues [...]
[...] Standard attire for men is pants and short-sleeved shirts; however, a jacket should be worn to initial meetings or when seeing government officials. - For more formal meetings (and during the cooler season) a lightweight suit will be sufficient. - Do not wear leather clothing or any accessories made from animals. Business gifts - Business gifts are not normally accepted at the first meeting. - Suggested gifts could be: Imported Whiskey (only if the recipient drinks), pens, ties, calculators, desk accessories, etc. [...]
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