Cloud computing, what does it mean? If we mention it to our relatives, it sounds difficult to figure it out, and nevertheless this is a trend that we can witness in everyday life. The definition is, 'it is a way for the computers to forget the use of hard drives, all applications and data will be present on internet servers.' In fact, the phenomenon has brought a lot of applications and allows various users to communicate, share, learn, manage and enjoy entertainment in any place and whenever they wish. The use of virtual servers is more than useful for companies. Indeed, the fact that the data is centralized brings an important flourish of assets. The different companies that play an important role for building the clouds are various. But we are able to identify the pioneers, Amazon and Microsoft. Microsoft is clearly the leader but is strengthened by the pestering competition of Google, which recently formed an alliance with IBM. The position that IBM and Google have reached may change the situation of the market in the future, at the expense of Microsoft. Now regarding the benefits that it brings to the corporation, it is incredibly profitable since it allows a cost reduction, a great speed and ease of use. Furthermore, the platform for the employees is very beneficial in terms of knowledge sharing, network building and maximization of the company's productivity. Unfortunately, we will see that there is a balance to make, because certain effects are not to be ignored. But the future of cloud computing is not compromised.
[...] Besides, the focus has been made on a better security and an easy use through tabs. Google's strategy is to launch the browser, on the long term, in 100 countries in windows computers[3], and then some versions are planned to be developed for Mac and Linux. The added value is the open source (free use) aspect that allows any kind of user to have access, as for Mozilla or the Webkit from Apple. Google's purpose is to take on Internet Explorer since it can be applied directly when the internet user is on Microsoft's browser. [...]
[...] In spite of the drawbacks that cloud computing has, the concept is very positive in many aspects. From the business points of view, the computing maintenance within the office is usely heavy in terms of confidential data and the softwares that the company uses. The fact that the information is owned or shared online is a advantage because it gets rid of the need to worry about this maintenance. Certain firms can pretend that they do not really use some softwares, however there is still a disadvantage of dependency on someone else for your technology that can limit your flexibility and even your creativity[7]. [...]
[...] a common guide that describes the standards that have to be applied to follow Coca Cola's marketing strategy (frameworks, templates, processes and tools). This example shows that it is beneficial for the businesses in terms of space and time saving, cost reduction and speed, but also concerning the interaction of the staff. We can imagine that other multinationals like Coca Cola are progressively adopting this concept, and also smaller companies may do it step by step. Generally speaking, this is also very positive as an experience for the user: it means that it incredibly increases the possibilities of the computing applications. [...]
[...] IBM and Google's common strategy Google joined IBM to promote cloud computing. Google is actually based on the same system as cloud computing: the search, analytics and document sharing is built with the same infrastructure. Indeed, when the web users look for a word, it is found in a data base. In 2007, Google and IBM invested in a computing research project and in the middle of 2008 they decided to strengthen the relationship among consumers of IT services and the sellers of these services: for this reason they increased the creation of IT products. [...]
[...] There is no doubt that the future of cloud computing on short and long term is secured. But is it likely that we might reach a certain dematerialization of the business relations when exploiting too much the virtual world? Bibliography Websites - Definition of cloud computing http://www.expresscomputeronline.com/20071210/technology06.shtml - A history of cloud computing http://www.computerweekly.com/ . /a-history-of-cloud-computing.htm - Google Chrome contre Internet Explorer de Microsoft http://www.referencement-internet-web.com/17814-Google-Chrome-contre- Internet-Explorer-de-Microsoft.html - Cisco buys e-mail supplier for the cloud; goes head-to-head against Microsoft http://www.networkworld.com/community/node/31753 - Apple corporate website http://www.apple.com/uk/mobileme/ - Google, IBM Partner on Utility Computing Cloud http://www.itjungle.com/bns/bns100807-story02.html - Google's Gmail Fail Casts Dark Cloud on 'Cloud Computing' http://www.thestandard.com/news/2009/09/02/googles-gmail-fail-casts-dark- cloud-cloud-computing?page=0%2C0 - Cloud computing http://technology.timesonline.co.uk/tol/news/tech_and_web/article3874599.ece - Gartner Research VP Thomas Bittman compares the various benefits of cloud computing and how they will evolve http://www.gartner.com/it/products/research/cloud_computing/2009/cloud- computing09.jsp - Cloud computing: understanding the risks http://www.continuitycentral.com/feature0714.html This assignment is based on: - E-business course, Brian Bedrick, seminar in Sup51C http://www.expresscomputeronline.com/20071210/technology06.shtml www.computerweekly.com/ . [...]
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