AuchanDrive, E-ZPass and Amadeus cases

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AuchanDrive, E-ZPass and Amadeus cases

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Abstract

The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit card directly online. The client decides the date and the hour of delivery, and chooses the Auchan Drive nearest to his home. When the customer comes to the drive-in, he swipes his credit card into the electronic device at the entrance, and gets back a printed ticket with a bar code. Finally, the client simply needs to park his car in the delivery area, where his order will be loaded into his trunk in less than 5 minutes, in exchange for the ticket. Today, 6 000 products are available on the website and 15 Auchan Drive's are established in France .

This concept is a partial e-business model with only one degree of digitization: that of the process. The product and the delivery are physically threaded by Auchan employees . This is a click and mortar organization, using the Auchan hypermarket as an additional marketing channel.

The benefit that Auchan Drive derives from this e-business model is an economy of time, making the purchase process easier for the customers. The clients save time when they order directly on the web (no wasted time into the stores), as well as when they pick up their order (goods are loaded into the cars and clients stay at the wheel).

First topic: Auchan Drive, France
1. Presentation
2. The business model
3. Advantages of Auchan Drive business model
4. Disadvantages of Auchan Drive model
Second topic: E-ZPass, USA
1. Introduction
2. Presentation
3. The E-ZPass' business model
4. Advantages of the E-ZPass solution
5. Disadvantages of the E-ZPass solution
Third topic: Amadeus, Europe
1. Presentation
2. The business model
3. Advantages of the Amadeus e-business model
4. Disadvantages of the Amadeus e-business model

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[...] The cost of such projects is so high, and the logistic to set up is so complex, that the financial viability seemed compromised at the beginning[7]. However, thanks to the experience and the high revenues generated by Auchan, Auchan Drive has been well-developed. Auchan's current project is to extend this concept abroad (like in Italia). Advantages of Auchan Drive's business model - For the company The main advantage is that there is no shelf to fill as in a supermarket. [...]

[...] Thanks to the RFID tag integrated into the device, the driver is recognized, the toll fees are automatically deducted from his account, and he need not stop his car at the toll anymore. - Product and service In this case, this is more a service which is sold than a product. The product is used as a support for the utilization of the service. At the registration, the tag is given for free (with a minimal deposit of and the customer will have to pay $25 if the tag is defaced, damaged, lost or stolen[12]. [...]

[...] Second topic: E-ZPass, USA Introduction The E-ZPass Interagency Group (IAG) is a governmental agency created in 1990, which covers the states of New York, New Jersey and Pennsylvania. Today, there are more than 10 million drivers using this service, which represents 18 million transponders[9]. Presentation E-ZPass is an electronic device which permits the driver to pay the toll without having to stop their car. This service is mainly used in the cities of northeastern USA such as Chicago, New York City or Philadelphia. [...]

[...] - Products and services The Full Content service[18] proposed by Amadeus is dedicated to the airline companies. This service ensures them that their information regarding seat availability, price, schedule etc., will be available for the airline website, the tour operators, the travel agencies, and all other websites such as the brokers[19]. A similar service has been set up for the hotels, called Amadeus Hotel Platform. This service works like the Full Content service, but it provides information about hotel availabilities instead of providing data about planes[20]. [...]

[...] Disadvantages of the E-ZPass solution - The risk of electronic bugs and errors - Transponders could be stolen and used until the owner complains - What will become of the staffs who currently work in the toll booths? Third topic: Amadeus, Europe Presentation Amadeus is the world leader of the information technology solutions for the tourism and travel industry. These solutions are used by over 100,000 travel agency offices, and 144 airline companies[16]. The main service offered by Amadeus is a Global Distribution System, which is a kind of electronic platform gathering the booking status of airline companies, hotel chains, car rental agencies, tour operators etc). [...]

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