A recent trend in customer relationships puts an important emphasis on corporations' behavior towards environmental issues. Several non-governmental organizations have pointed out companies that had been engaged in activities damaging the environment. Among them was Greenpeace which targeted Microsoft and considered the firm environmentally irresponsible. Microsoft's development strategy suggests an important turnover for its products that implies frequent software updates along with important hardware updates or renewals. Unfortunately, former computers are often thrown away by individuals and end up in landfills, where they have been proved to pollute the environment because of the chemicals used to produce electronic devices. Although Microsoft's main products (operating systems, general software) are not directly responsible for the waste and pollution generated by renewal of computers, as the company does not produce any, some other secondary Microsoft products are (electronic devices, games consoles, etc).
[...] Moreover, Microsoft and its operating system Windows are directly associated to (with) the computer world. Fusion Communications suggests a communication plan that will considerably improve Microsoft's environmental reputation amongst the UK population by generating awareness about a massive computer recycling campaign (For this purpose a number of tactics that will help us achieve our objectives will be employed) Situational analysis Microsoft (also abbreviated MS) is an American multinational computer technology corporation created in April 1975 by Bill Gates and Paul Allen. [...]
[...] to create awareness about Microsoft's recycling initiative and 2. to involve the target group to actively participate in the recycling campaign. In order to achieve these objectives, a pro- active strategy will be used in the campaign: it addresses the problem of recycling PCs of individual users, which is not being dealt with yet or being covered in the media, but has the potential to become a big issue in the future: Greenpeace already raised this issue on its website. [...]
[...] Microsoft extra includes benefits such as Paid Vacation, Group Legal Plan, Tuition Assistance Program, and On-site Convenience Services to name only a few. By joining together people from all types of backgrounds, unlimited potential is created. That is why Microsoft has established a number of initiatives to promote and integrate diversity at every level within the organization, and to demonstrate this commitment locally, nationally, and globally. Thus they are committed to attracting talented women to the company, supporting programmes that use technology to increase employment of people with disabilities, and ensuring that their employees have the tools and resources they need to grow professionally. [...]
[...] • Internet will also be used through the development of website dedicated to Microsoft's Green Solutions campaign. Interactive content will allow visitors to participate in forums concerned with environmental issues, track the location of the trucks and also request that one of the trucks stops in their own city. • Every computer that has Microsoft software will contain a small booklet with information about the Green Solutions initiative. • Press releases announcing the date, place and progress of the trucks' journey will be sent to local newspapers before the arrival. [...]
[...] The statements include the accounts of Microsoft Corporation and its subsidiaries, but no transactions and balances within the company. The last result published was in the end of 2007, where they had a revenue of $ 51,122 million. The next financial statement will be published on April 24. To ensure a proper and truthful reporting of the financial statement, the management overlooks the whole process and conducts internal control in accordance with the standards of the Public Company Accounting Oversight Board (United States). [...]
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