E-commerce Market Study

Angela L.

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E-commerce Market Study

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Themes

E-commerce market study, art of the market, Electronic commerce, France, players in the e-commerce division, French company Cdiscount, Fnac, Darty, sector of mobile devices

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Abstract
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Abstract

Electronic commerce, also called e-commerce, is the process of ordering items via the internet. In the early days of this type of business, transactions were done only by consumers who owned a computer, but with the advent of smartphones and digital tablets, sales increased 15-fold, with potential customers growing exponentially, on the one hand, and able to order from anywhere on the other.

The state of the art of the market
Actors and consumers
1. Players
2. Consumers
Evolution
Future prospects

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Extract

[...] The group's turnover amounted to 539 million euros in 2017, an increase of 18% compared to 2016. The site has recorded a high percentage of visits, around 16% more each year since its creation million visitors frequented the site in 2017. Cdiscount is a site that works far more effectively via mobile devices (smartphones and tablets) with a 60% share of sales. In addition million orders were placed last year, an increase of almost 10% from 2016. The loyalty program is called Cdiscount at will and is the equivalent of Amazon Prime. [...]

[...] E-commerce naturally attracts a large number of customers. The time saved, the savings made or the fact of being able to make a decision without pressure from the sellers, all of this comes into play and contributes greatly to the success of electronic commerce. III. Evolution The first of the evolution in the e-commerce sector concerns mobile devices, all those which will make it possible to place orders as quickly as possible. Since the smartphone entered the race, the number of sales has literally exploded and for good reason: the big names in the sector have developed practical and optimal applications, making it possible to search for products and place orders at a staggering speed. [...]

[...] Finally, virtual reality is one of the new technologies that could well become essential for electronic commerce. Indeed, it offers the opportunity to the online buyer to further solidify his experience, by offering the experience of trying the coveted product in realistic conditions. Decathlon already offers this service by equipping its customers with helmets, allowing them to project themselves into the heart of nature, in the forest or even in the desert. This technique was proven to boost sales by over 12% in 2017. IV. [...]

[...] In addition to standard stores that offer, in addition to their physical sales areas, dedicated web sales options, there are some stores that only work online. There are three leaders in the e-commerce segment. The first is, unsurprisingly, the American giant Amazon, which has recorded exceptional figures for several years. CEO groups is today considered one of the richest men in the world. In 2017, the group had $178 billion in revenue, an increase of more than 30% from the previous year. The company's net profit is billion. [...]

[...] Finally, the prospects for the future of online commerce are very positive, since online commerce is purely and simply put, the future of commerce. More and more companies are using new communication channels to modernise their marketing strategy. Dedicated websites and social media presence mean that the internet has become the best way to boost brand awareness and increase their market share. Bibliography www.lesechos.fr www.latribune.fr www.petite- entreprise.net E-commerce: towards connected commerce: Henri Isaac. E-commerce: good practices for success: Damien Jacob. E-commerce: from strategy to operational implementation: Henri Isaac. The Future of e-commerce: Laura Cohen. [...]

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