Literature review and qualitative analysis

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Literature review and qualitative analysis

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Abstract

When doing my project, I will first have to gather information about the chosen topic from different resources. Books, articles, periodic literature, Internet, university publications will all together define my knowledge about the topic and give an idea of the previous research that has been done and new areas that have not been investigated yet. Through the literature review, I will be able to incorporate the knowledge of an existing research and to develop the idea of my own topic. This method of research will not contribute to a new knowledge about my topic, but is the beginning of research that helps to shape the measures of the existing research and think of ideas and possible solutions that will be anticipated in my further investigation. Generally, literature review can be defined as “…the systematic process of collecting and analyzing information (data) in order to increase our understanding of the phenomenon about which we are concerned or interested.”

Literature review.
1. Definition of literature review.
2. Introduction: Tells what this story is going to be about.
3. Body: Main text tells a the story.
4. Conclusion: Sums it up.
Interviewing.
1. Qualitative approaches to public relations and marketing communications.
2. Key features of interviews.
3. Different types of interviews.
Unstructured, non-standardized interviews.
Semi-structured interviews.
Focus groups.
References.

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[...] poor quality Provides guidance as to how dependable the available evidence is in relation to the area of proposed change.[2] Anther advantage of literature review is that by investigating the similarities and differences between groups of studies it is possible to see inconsistencies in different studies, see varying results and as a result to get an insight into the reasons for inconsistencies. These might then be controlled in a new study, or be taken into account in interpreting the findings. [...]

[...] (2000) Internet Communication and Qualitative Research: A Handbook for Researching Online. London: Sage Riessman, C.K. (1993) Narrative Analysis. Newbury Park, CA: Sage Rowley, J. and Slack, F. (2004), ‘Conducting a Literature Review', Management Research News pp. 31-39 Alvesson, M. and Sköldberg, K. (2000) Reflexive Methodology: New Vistas for Qualitative Research. London: Sage. Fink Arlene: Conducting research literature reviews: from paper to the internet: Sage:1998: ISBN Rowley, J. and Slack, F. (2004), ‘Conducting a Literature Review', Management Research News pp. 31-39 http://www.nestafuturelab.org/research/reviews/psi01.htm Bryman, A. [...]

[...] In qualitative student projects, dissertations and theses, the one-to-one interview is prevalent, either in a single encounter or in several meetings with individual participants. This may be conducted face-to-face, by telephone or, more recently, online. Online interviews take place by email or by chatting using real-time software. Although we focus on one-to-one interviews in this paper, many of the features of this form are common to other interview types. Unstructured, non-standardized interviews In unstructured interviews, there are no predetermined questions except at the very beginning when you start with a general question in the broad area of study. [...]

[...] (2001) 'Participant Observation and Field-notes', in P. Atkinson, A. Coffey, S. Delamont, J. Lofland and L. Lofland (eds) Handbook of Ethnography. London: Sage, pp. 352- Fink Arlene: Conducting research literature reviews: from paper to the internet: Sage:1998: ISBN Gaddis, S.E. (2001) 'On-Line Research Techniques for the Public Relations Practitioner', in R.L. Heath (ed.) Handbook of Public Relations. Thousand Oaks, CA: Sage Holstein, J.A. and Gubrium, J.F. (1997) 'Active interviewing', in D. Silverman (ed.) Qualitative Research: Theory, Method and Practice. London: Sage, pp. [...]

[...] Qualitative research involves the studied use and collection of a variety of empirical materials--case study, personal experience, introspective, life story, interview, observational, historical, interactions, and visual texts --the described routine and problematic moments and meanings in individuals' lives.”[6] Qualitative approaches to research demand different sampling techniques from those commonly used in quantitative studies. Rarely are they probabilistic or random. Instead they are purposeful, based on the purpose of the investigation. In my research I am planning to use qualitative methods presented in this section. [...]

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