Politicians, Alessandro Bigi, Political leaders
According to Bigi et al, (2011) when Satire gets serious, it can have different effects on people, politicians, public speakers and even societies. The authors cover the main aspects of influencing the public through political satire. Alessandro Bigi, the main author of the study is a researcher at the Lulea University. He specializes on political sciences. The national brand of the country is based on generalization, however, it is mainly influenced by international publications about the country. Investment, travel and migration decisions are made based on the image of the country, and every nation is trying to create the most appealing picture about itself.
Although there are some countries that spend a lot of money on branding, one mistake made by companies or political leaders can lead to a great damage of reputation. Bigi et al. reviews political cartoons, - which can be considered an illustration to written newspaper satire – created about Berlusconi, Italian prime minister. To fully understand the thesis detailed in the study, we need to review the quoted definition of the “nation brand”. The authors use Anholt's definition, (2004) which describes nation branding as identifying the country based on international audience perceptions. According to the study, a country's image has a great importance in international and national politics, as well as its stability.
Bigi says: “Political leaders attract more media attention than business, export brands, or tourism, because of the immediate implications of what they say or do,” (Bigi et al. 2011. pp. 150) The study also notes that there are economic implications of the country's image, as well as political. For example, a product originating from a given country will have a higher perceived value if the reputation of the country is positive. (Bigi et al. 2011. 149.) Olympic games, competitions, football events and results have an effect on a country's brand and image, however, there are more factors of country branding than international relations and sports events.
[...] "When Satire is serious: how political cartoons impact a country's brand." Journal of public affairs (2011): 149- 153. Print. Bal, Anjali, et al. Caricatures, cartoons, spoofs and satires: political brands as butts” Journal of public affairs (2009): 229-237. Print. Tornoe, Rob. future of political cartoons” Syndicates. Ed Publ Fourth Estate 143 no12 D (2010) 19 Tornoe, Rob. Political Cartoons. [online] Arnholt, S., Hildreth, J. [...]
[...] A good satire can do five different things at the same time: depict events, highlight contrasts or problems, helps people interpret the issue and create an emotional effect through humor. We would use the quote: “Cartoons on local subjects are strong assets that staff cartoonists can uniquely bring to their newspapers.”(Tornoe pp. 19.) We are going to examine how these publications change the popularity of a newspaper or online magazine Conclusion Reviewing the three different sources above, it is evident that there is a need for further examine the efficiency of political satire in the 21st Century. [...]
[...] reviews political cartoons, - which can be considered an illustration to written newspaper satire created about Berlusconi, Italian prime minister. To fully understand the thesis detailed in the study, we need to review the quoted definition of the “nation brand”. The authors use Anholt's definition, (2004) which describes nation branding as identifying the country based on international audience perceptions. According to the study, a country's image has a great importance in international and national politics, as well as its stability. [...]
[...] However, there is one more element the satire needs to be effective, and this is clarity. We can come across some caricatures that are hard to understand or analyze, and we cannot see any logic behind the creation. Although a satire does not need to be analytical, it is recommended that it reflects on the events or trends after analyzing the circumstances and takes into consideration all the aspects of the problem. The creator needs to be well-informed not only about the current events, but the public opinion as well. [...]
[...] This is one of the reasons why political satire has a higher capability of forming opinions than reports about a country. This is confirmed in the study, as well. (150.) The implications of satire on the Italian brand are clearly noticeable, and as the study analyzes caricatures, we can align them closely to political satires. Today, political satire is largely used to reveal corruption and create emotional reactions. (Bel et al 231.) The main tools of caricature and satire is exaggeration, to be able to reveal the difference between the image and reality. [...]
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