The dictionary defines hegemony as the "predominant influence, as of a state, region, or group, over another or others". It is the process of turning parts of society into something seeming natural using a dominant ideology. The more specific concept of hegemony was developed by Antonio Gramsci. He defined it in several ways. The primary definition stated in Media Society was the idea of groups in power staying in power or maintaining a more controlling position by the use of force, consent, or both. The idea of using force to stay in power has been demonstrated many times throughout history.
[...] This form of the Dream is based on people succeeding by working hard and being determined. With this Dream is the idea that everyone has the potential to succeed. This is a threatening thought to big corporations and the government. It would take some of the power away from the big corporations because they would no longer have any superiority over anyone else. This would also take some of the power away from the government. With success comes confidence, so people would no longer sit back while the government makes decisions for them. [...]
[...] always subject and opposition.”[v] Ideology is the strong opinion in society of how things are or should be. Dominant Ideology is a bit more detailed in the fact that it is the opinions in society, the worldview, of the powerful. One of the most popular dominant ideologies in society is the American Dream. The American Dream has changed dramatically throughout the course of history. It is the idea that with hard work and confidence, a person will be able to achieve success. [...]
[...] Throughout history the United State media has supported and not supported the American Dream. The mass media has played a big role in representing the American Dream. However, the American Dream that the mass media supports and has supported is not the real American Dream. Since the dawn of mass media people have been told what to think and believe is Years ago it was the media that changed what the American Dream meant. Advertisements flooded media with the message of the new American Dream, the “perfect family”. [...]
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