Purchasing behavior - Detailed essay plan

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[...] Purchasing behavior - Essay plan Literature review What is a « responsible » product? Definition and « history » of responsible products Definition of a « responsible » product? What are the criteria? When and why was it « created »? What labels exist? When did the democratization happen? Issues related to the wrongly or falsely usage of the word `responsible' in France or Europe? How is the control done regarding labels, companies and production of « responsible » products? [...]

[...] Une analyse ethno marketing des clients Biocoop » B. Sommier, C. Plaud, M. Poulain « Comportement du consommateur et produits biologiques : le consentement à payer pour la caractéristique biologique » C. Armand-Balmat A quantitative study to answer our questions Research hypothesis What is your hypothesis regarding this study? Do you have an idea about the results you think you are going to obtain or not? Why? Can you rely on other studies that have been done in the past to formulate those hypotheses? [...]

[...] Raiffaud Reconciling discourse and attitudes: Cognitive dissonance Definition of cognitive dissonance with two examples The first example will be an everyday example of something we experience every day and everyone can understand. The second example will be something related to the topic (e.g. buy green products, consume more responsible products, use non-chemical products for my baby . ) How can the consumer solve this dissonance « La dissonance cognitive » V. Feintait, F. Girandole, P. Gosling « Cout cognitif et voies de réduction de la dissonance cognitive » M-A. Martinie « Argument écologique et dissonance cognitive des clients-usagers . [...]

[...] Who are the first authors to talk about this? Can you give an everyday example to help the reader understand what it is? In our case what is used by the companies and what is the impact on the consumer? What can you conclude about this topic? Methodology and goals of the study Methodology How are you going to build and organize your studies and why? How many questions? Open/Semi open/Closed questions? Why do you use one or another one? [...]

[...] For example, in this case can you draw a portrait of the `typical' consumer or are the answers really different from one person to another? Final conclusions and personal contribution What are your conclusions about this dissertation? Did you have any issues while doing this research? Were you surprised or not by the answer you collected through this research? Do you think you found some new elements related to the consumers' behavior or thinking process for these types of products? [...]