The impact of cognitive dissonance in higher education and career choices

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The impact of cognitive dissonance in higher education and career choices

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Cognitive dissonance, higher education, career choices, values at work, future research direction, cognitive dissonance management and application, marketing, cognitive biases, psychological discomfort, Vaidis, behaviors, psychosociology, career decisions, demographic factors

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Abstract

Cognitive dissonance, a concept both profound and captivating, was brought to the fore by Leon Festinger in 1957. It embodies the psychological discomfort experienced by individuals when they encounter conflicting beliefs, attitudes, or behaviors. This incongruity incites a pursuit of cognitive consonance, often driving individuals to modify these conflicting elements to minimize the discomfort. The influence of cognitive dissonance extends beyond the psychological realm into other fields such as consumer decision-making, illustrating its versatility and universal applicability. In the consumer decision-making domain, dissonance can emerge post-decision, persisting even through the consumption phase. Instances when consumers grapple with rationalizing their choices or reconciling discrepancies between their actions and their inherent beliefs or values illuminate the omnipresence and pertinence of cognitive dissonance.

Fundamentals of Cognitive Dissonance
Cognitive dissonance in higher education
Cognitive Dissonance in Professional Decision Making
Cognitive Dissonance and Cognitive Biases
Cognitive Dissonance Management and Applications in Marketing
Cognitive Dissonance and Values at Work
Conclusion and Future Research Directions
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[...] This collective cognitive dissonance can impact team cohesion, decision-making, and overall performance. In conclusion, the understanding and management of cognitive dissonance are vital in the realm of professional decision-making. It influences and is influenced by multiple factors, including but not limited to career objective adjustment, consumer involvement, anticipated salary, and self-efficacy beliefs. Developing effective strategies to manage cognitive dissonance can aid individuals in making more informed, satisfying decisions in their professional lives. Cognitive Dissonance and Cognitive Biases The interplay between cognitive dissonance and cognitive biases is complex yet integral to understanding decision-making behaviors. [...]

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