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Litterature review in clients and users behaviour

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15 Nov 2023
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The impact of cognitive dissonance in higher education and career choices

Litterature review - 17 pages - Clients and users behaviour

Cognitive dissonance, a concept both profound and captivating, was brought to the fore by Leon Festinger in 1957. It embodies the psychological discomfort experienced by individuals when they encounter conflicting beliefs, attitudes, or behaviors. This incongruity incites a pursuit of cognitive...

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