E-Tourism, digital technology, SWOT analysis, PESTEL analysis, tourism, millennial generation
Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are increasingly abandoning the old methods, which are becoming obsolete, for the new, more efficient and otherwise more practical options.
[...] Opportunities Social networks represent the first opportunity in the sector since more than 80% of the target population, those aged between 18 and 45, have an account on this type of site. Tourism stakeholders can thus maintain almost constant interaction with Internet users, in order to better assess their expectations and needs. It should also be noted that the net is full of blogs of travellers who post photos and videos of their vacation spots, often sponsored by tourism players in order to seduce and attract tourists who are still hesitant about their destination. [...]
[...] Partnerships are, therefore, very important, with some sites having more than others and, therefore, is the preferred choice for consumers Competitor analysis Many sites are offering e-Tourism services. The growth of the internet creates ever-greater competition. The players in e-Tourism go by the names of Easyjet or Airbnb, but also Uber or BlaBlaCar. They all redouble their ingenuity to promise customers ever more competitive offers. C. Trends and future prospects In the years to come, the online tourism sector will benefit even more from technological advances, making the market more efficient. Over the years, more and more French people are considering going on vacation. [...]
[...] Economically, this could prove to be a disaster for France as well as in other countries. C. Sociological Consumers are spending more and more time on the net. So booking their entire trip or stay in this way does not bother them at all, on the contrary. e-Tourism also makes it possible to take advantage of fares that are sometimes even cheaper than those offered by a traditional travel agency. Last-minute stays are offered there, and they are very popular among the youngest consumers 50 years old). However, e-tourism does not appeal to everyone. [...]
[...] It should be noted that the political and economic sectors are closely linked since for the political world, everything related to the economy and a fortiori everything that makes it possible to strengthen the country's wealth is essential for the growth of the said territory. France is also one of the countries with excellent political stability, which tends to reassure a large number of travellers. Whether for family tourism or business tourism, one of the main criteria taken into account remains safety. When the wave of bombings rocked the country a few years ago, the number of tourists had dropped considerably. [...]
[...] Finally, since websites are very important in attracting consumers, more than 40% of companies plan to significantly improve their website as well as their presence on social networks. The future will see the omnipresence of chatbots on all sites, thus making it possible to answer consumers' questions and thus facilitate making reservations directly via the site. The future prospects for e-Tourism are very encouraging, with the increasing influence of social networks. These networks, usually dedicated to the youngest, allow, among other things, to launch a multitude of marketing projects. III. [...]
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