Egypt Tourism: Market Analysis Overview and Priority Markets

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[...] Calculated the Compound Annual Growth Rate (CAGR) of tourist arrivals from different nationalities over the past five years to identify the fastest growing tourist demographics Contextual Analysis: Considered factors such as the economic status of these countries, growth of middle-class populations, existence of direct flight connections, and cultural ties with Egypt to understand the potential for continued growth Market Segmentation: Based on the above analysis, segmented the market and identified target nationalities which should be prioritized in the marketing strategies Recommendations: Derived insights from the data and provided strategic recommendations on the nationalities that Egypt should target for tourism growth. Sources • World Bank. (2023). "Air transport, passengers carried - Kazakhstan, Poland, Russia". • UNWTO. (2023). [...]

[...] The growing economy and the middle-class population of Kazakhstan make it a lucrative market to tap into. Methodology Data Gathering: Sourced and consolidated the most recent tourism data from reputable sources such as the World Bank and United Nations World Tourism Organization (UNWTO). Specific focus was given to data related to tourist arrivals, tourist expenditures, and nationality of tourists for Egypt over the past five years Data Analysis: Analyzed the data trends to identify the nationalities showing the most significant growth rates in terms of tourist arrivals to Egypt. [...]

[...] "Tourism Highlights 2023 Edition". • Pew Research Center. (2023). Rising Share of the U.S. Black Population is Foreign Born". [...]

[...] • enhancing the experiences for big spenders to increase per capita tourism spending further. Together, these steps could help bolster Egypt's tourism industry in the coming years Target Nationalities • The fastest growing nationalities visiting Egypt now also include Kazakhstan, along with countries from Eastern Europe like Poland, Russia, Belarus, and Lithuania. • Despite the overall decrease in tourism spending during the 2016-2021 period, these nationalities showed a resilient growth in arrivals indicating strong and growing interest towards Egypt as a tourist destination. [...]

[...] 1 Egypt Tourism: Market Analysis Overview and Priority Markets Overall Tourism Trends in Egypt (2016-2021) • • • • Between 2016 and 2021, the tourism industry in Egypt has seen significant shifts due to various factors. Our analysis begins by examining the overall trends in Egypt's tourism sector from 2016 to 2021 We have focused particularly on countries with the highest Compound Annual Growth Rate (CAGR) in tourism arrivals. As displayed in the chart, countries such as Poland, Russia, and Kazakhstan have shown significant growth over this period, emphasizing the increasing interest from these regions 2 CAGR P d an l o a a n a us si ni ni r ta s a a s a l m Ru kh hu Be t o a i R z L Ka CAGR a ia in ry bi a a tv r p g a S L Se un H Spending Analysis Per Country (20162021) 3 Spending amounts from top 10 (in • • • This slide presents a comprehensive analysis of tourist expenditure in Egypt from 2016 to 2021, focusing on top spending nations. [...]