SWOT Analysis - Qatar Airways

Extract

[...] Opportunities FIFA partnership Qatar Airways has been an official FIFA partner for several years, and this represents a real opportunity for the company. For FIFA tournaments in 2022, more than 2 billion spectators and viewers are expected during the tournament, which represents a phenomenal visibility operation for the company and its brand image. Gradual Resumption of Traffic The COVID crisis has marked a sharp slowdown for several weeks, in particular, due to the ramp-up of the vaccination campaign on a global scale. [...]

[...] Conclusion and strategic recommendations Qatar Airways is the flagship carrier of the State of Qatar. Although relatively recent, it has experienced rapid and efficient growth since its inception in 1994. This growth came to a halt in the spring of 2020, as part of the crisis linked to the COVID19 pandemic. Nevertheless, Qatar seems to have shown great resilience in this crisis and should, therefore, be able to recover quickly, now that the end of the crisis seems to be looming. [...]

[...] In this context, very particular and never encountered before in the history of aviation, even after the events of the World Trade Center in New York, which had negatively weighed on the sector for several months, Qatar Airways has shown great resilience. The company has in fact maintained nearly 30% of its usual activity, making it a big winner in this complicated period. Qatar has indeed carried out numerous emergency flights to repatriate people scattered around the world via medical flights. The company also took charge of the transport of food and medical equipment, sometimes free of charge, to show its solidarity with the countries hardest hit by the epidemic. [...]

[...] This allows the company to achieve economies of scale, but also to carry out faster and more efficient maintenance because it is less complex and less diversified. This decision is a decision with serious consequences because it entails major changes in relations with aircraft manufacturers, massive choices in terms of costs and investments, etc. Nevertheless, it is fully in line with current decisions also concerning the environment and the reduction of emissions and pollution damage. B. Weaknesses The Qatar fleet is in the process of optimizing and reducing its diversity, as we mentioned above, as part of its strength's analysis. [...]

[...] The Qatar Airways emblem is Oryx, and the company colours are burgundy and grey. Qatar Airways flies to sometimes controversial destinations, with a growing presence in Russia, as well as Iran. In May 2021, the CEO of Qatar Airways was appointed president of the OneWorld alliance, which represents a real achievement for the airline. During the COVID19 pandemic, Qatar Airways delivered medical equipment several times to destinations heavily affected by the epidemic, such as India, free of charge. In 2020, the company had already carried out more than three million repatriation flights during the health crisis and organized around 470 flights during the epidemic. [...]